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Join the Hug-a-Tree challenge to set an Earth Day GUINNESS WORLD RECORDS® title

Presented by Sempervirens Fund
Spend Earth Day – April 22, 2022 – with Sempervirens Fund for the Hug-a-Tree Challenge.

Join an Earth Day celebration

Our team at Sempervirens Fund is excited to celebrate Earth Day with you and people around the world on April 22, 2022 for the Hug-a-Tree Challenge, presented by REI. Together, we will establish a GUINNESS WORLD RECORDS ® title for most pictures of a person hugging a tree uploaded to Instagram in one hour. On April 22, from Noon-1 PM PST you will be able to participate, celebrate trees and nature, and set a world record. Save the date!

If you are new to Instagram, come follow us and be sure to set your profile to “public” for the big day, so you can be counted. Here are some other important tips to help you make the most of your record-setting contribution:

  • Set up your Instagram account and make it public
  • Take a photo of one person hugging a tree
  • Set your calendar to post the photo—with hashtag #HugATreeChallenge—on April 22, from 12 - 1 p.m. PST.

Instagram not your thing? We understand! We hope you will cheer us on and share the Hug-a-Tree Challenge with the treehuggers in your life.

Earth Day trees
Help establish a GUINNESS WORLD RECORDS ® title for most photos of a person hugging a tree uploaded to Instagram in one hour, presented by REI.

When:

  • Friday, April 22, 2022 | 12:00 PM - 1:00 PM

Where:

  • Anywhere in the world on Instagram! Make sure your account is set to public and read FAQs for participating in the challenge here.

Learn more and sign up:

Embrace Our Environment
  • Event
    Virtual Hug-a-Tree Challenge
    Spend Earth Day, April 22, 2022, with Sempervirens Fund—and the world—for the global Hug-a-Tree Challenge! Join us for an exciting Earth Day celebration and help establish a GUINNESS WORLD RECORDS ® title for most photos of a person hugging a tree uploaded to Instagram in one hour, presented by REI. Join us!
    Friday, April 22, 2022 - 12:00 PM