Partners

Civic

Community betterment is core to Lookout’s mission. We partner with vital not-for-profits in numerous ways — all to magnify the good they do.

Dozens of civic groups receive free, dynamic pages on Lookout to showcase their important work.

Lookout’s first-of-its-kind Civic Partners Program creates a virtuous circle connecting credible local news, civic engagement and healthy business. The Program is uniquely designed to drive a running — and growing — stream of revenue for community betterment, with Lookout gifting a percentage of each new member’s dues to partner organization to fuel their work. The net effect: both the community and news literacy prosper.

Read more about Lookout’s Civic Partners here.

To learn more about opportunities for groups to partner with Lookout, please contact:

• Alex Sibille, Director of Community Partnerships: alex@lookoutlocal.com

Content

From California to the nation and the globe, Lookout brings you premium explanatory and investigative news from our carefully selected content partners.

Our key partners include:

-The Los Angeles Times, the largest metropolitan daily newspaper in the country, with a daily readership of 1.3 million and 2 million on Sunday. The Times’ Graphene content management system powers Lookout’s state-of-the-art website, LookoutSantaCruz.com, and the Times newsroom shares stories of statewide interest with Lookout.

-CalMatters, a nonpartisan, nonprofit journalism venture committed to explaining how California’s state Capitol works and why it matters.

-Kaiser Health News (KHN), a nonprofit news service committed to in-depth coverage of health care policy and politics.

-Open Campus Media, a nonprofit network of sophisticated higher-education journalists, supported by national subject-matter experts, that covers university communities across the country.

-Inside Climate News, a not-for-profit, Pulitzer-prize winning news organization that covers clean energy, carbon energy, nuclear energy and environmental science — plus the territory in between, where law, policy and public opinion are shaped.

-Civil Eats, a daily news source offering critical thought about the American food system. The nonprofit publishes stories that shift the conversation around sustainable agriculture in an effort to build economically and socially just communities.

Marketing

Lookout Santa Cruz provides marketers with fresh approaches to reach highly engaged, valuable audiences. Our intensely local Marketing Partners program offers businesses and organizations a strong commercial voice, presented uniquely to capture readers’ attention. Presented alongside Lookout’s wide-ranging, newsy content, our suite of advertising and sponsorship opportunities create a distinctive new way to grow business.

For full information on Lookout’s Marketing Partners program, click here.

Promotional

Lookout’s Promotional Partners work with us to expand our community betterment vision — and membership backing — as quickly as possible. These affiliates engage their own constituencies, to promote both Lookout membership and community betterment, and grow their own revenue at the same time. For more information, please contact Chief Revenue Jed Williams at jed@lookoutlocal.com.

Technology

Lookout has its own unique tech stack. We’re built on thoughtfully integrated, state-of-the-art outsourced technology. Foundationally, we’ve built Lookout on the Los Angeles Times’ Graphene platform, a powerful content management system. BlueLena (end-to-end audience management), Pico (membership management) and Parse.ly (real-time reader analytics) — each clear leaders in their fields — all combine with Graphene to enable Lookout to harness the power of modern, digital technology.