‘Just people trying to survive’: Operating a fitness business in Santa Cruz has only gotten trickier
![Santa Cruz Power Fitness owners Chris Ellis and Camile Periat have dealt with difficulties surrounding their membership pricing in correlation with continued cost increases in the area. "We’re still under what most of our competitors charge…but we are going to be a little more expensive than [chain gyms]," Periat says.](https://lookout.brightspotcdn.com/dims4/default/6f81ff7/2147483647/strip/true/crop/3600x2022+0+1/resize/648x364!/quality/90/?url=http%3A%2F%2Flookout-local-brightspot.s3.amazonaws.com%2F6d%2Fdc%2Fe199024c494e94fb5a97b94009eb%2Fi97a2159.jpg)
‘Just people trying to survive’: Operating a fitness business in Santa Cruz has only gotten trickier
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