Lookout Santa Cruz CEO and Founder Ken Doctor on the UC Santa Cruz campus

CEO & Founder

Ken Doctor

For 15 years, Ken Doctor has been a go-to expert on news business models through Newsonomics, his own company and website.

From his home office in Aptos, he’s been able to share best practices of national news industry digital transformation — and unfortunately has had to document the sad decline of the local press across the Western World. He now founds Lookout Local, a new local news model intending to change the conversation about what’s possible — and necessary — in the local news landscape of the 2020s in America.

Given the great widening of news deserts across the country, Ken believes Lookout will both create a huge benefit for the people of Santa Cruz County and prove to be a model of local news renaissance.

“I believe citizens and communities require a fresh supply of high-quality, trustworthy, non-partisan news, analysis and information. The 2020s is unchartered territory, with necessary social ferment surfacing problems long unaddressed. Local democracy can solve these big issues -- homelessnesss, affordability and ethnic and racial inequity and more -- but it can’t do without a strong, community-centric local press. Lookout Santa Cruz will fill that vacuum.”

Ken is a 21-year veteran of Knight Ridder Newspapers, having served in several executive and newsroom capacities. Since 2005, he’s been extensively quoted in the press on

the changing economics of the news business.

Newsonomics is the word he coined to describe this new discipline of understanding the money flow within the print and broadcast transition to digital. His Newsonomics site collects his broadcast appearances, and his work, including his columns for Harvard’s Nieman Journalism Lab.

An early graduate of UC, Santa Cruz, Ken has served as both past president of the UC Santa Cruz Foundation and the UCSC Alumni Council, and continues as a Foundation trustee.

Yes, it’s challenging to launch a news organization during a pandemic. But we believe this: more journalism is better...

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