Kirsten Carroll

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Kirsten Carroll

Director of Member and Audience Growth, Lookout Local 

Kirsten Carroll joins Lookout as the Director of Member and Audience Growth, bringing a wealth of experience and a passion for fostering community engagement. At Lookout, she is committed to scaling member support and expanding the reach of high-quality local journalism, aligning with the organization’s mission to serve more communities with impactful news.

Kirsten previously played a pivotal role at The New York Times during the launch and growth of its digital reader revenue system, honing her expertise in audience insights and optimization. Her career reflects a deep commitment to leveraging audience data to drive organizational success and innovation.

Originally from New Jersey, Kirsten spent eight years in North Carolina before settling in Kansas City, where she has embraced the local culture with enthusiasm. She enjoys exploring Kansas City’s vibrant foodie scene and cheering on the Chiefs. Outside of work, Kirsten and her husband manage a busy family life for their blended family of six children, ages 7 to 14, which they like to think of as “chaotic good.”