Keeping a pulse on Santa Cruz County’s economy and business community.
THIS WEEK IN SANTA CRUZ COUNTY BUSINESS
A new weekly roundup of news and notes from the business community written by Jessica M. Pasko.
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MORE BUSINESS NEWS
Sudden ‘temporary’ closure at Jeffery’s sparks questions, hope about reopening longtime restaurant
Jeffery’s, the nearly 50-year-old diner at Capitola Road and Soquel Avenue, abruptly closed Jan. 28, leaving longtime customers searching for answers. A staff member suggested the restaurant has been sold and…
Watsonville hires ‘matchmaker’ to spur economic development
Watsonville is working with an Alabama-based retail consultant to bring national retailers and restaurants to spur economic development in the city and provide local shopping options for residents.
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Local kickoff: Santa Cruz County food businesses cash in on nearby Super Bowl
Santa Cruz County butchers, pizzerias and breweries are bracing for a busy Sunday as fans stock up for home watch parties for Super Bowl LX in Santa Clara. From thousands of…
Watsonville airport braces for crowds flying in for Super Bowl weekend
Watsonville Municipal Airport is welcoming tourists from all over the country as they arrive in the region to watch Super Bowl LX this weekend. Watsonville is one of 16 regional airports…
Despite partial Murray Street Bridge reopening, businesses continue to hurt
H&H Fresh Fish Co. in the Santa Cruz Harbor has seen an uptick in customers since the city reopened the Murray Street Bridge to eastbound traffic last week. But businesses on…
Santa Cruz County business filings: Week of Feb. 3
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Joby rival seeks dismissal of corporate espionage suit; case moved from Santa Cruz County to federal court
Joby Aviation’s lawsuit against a rival electric helicopter service company has been moved to federal court. The defendant, Archer Aviation, filed a motion to dismiss, calling Joby’s claims of stealing trade…
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