Keeping a pulse on Santa Cruz County’s economy and business community.
THIS WEEK IN SANTA CRUZ COUNTY BUSINESS
A new weekly roundup of news and notes from the business community written by Jessica M. Pasko.
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MORE BUSINESS NEWS
Santa Cruz County new car sales fall 15% as gas prices, interest rates squeeze buyers
New car sales in Santa Cruz County dropped more than 15% in the first nine months of 2026. Between steep prices, expensive loans and pricey gas, a lot of people are…
Cruz Foam had a promising idea. Why couldn’t it make its sustainable packaging business work?
Cruz Foam’s biodegradable packing material made from shrimp shells and food waste attracted wide attention and big-name investors, but the Santa Cruz-based company has closed up shop after what one former…
UPCOMING EVENTS
Santa Cruz County business filings: Week of Oct. 20
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Santa Cruz County business filings: Week of Oct. 13
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Why pay to listen to music? A new Santa Cruz lounge is betting on the power of vinyl
In an age when virtually any song is available instantly and cheaply, a new Santa Cruz business is betting that people still want to listen to music the old-fashioned way —…
As Starbucks closes stores, what does it mean in a city built around independent coffee?
Starbucks has closed four Santa Cruz County locations in the past year, including two that shut down in September. We asked local coffee drinkers and independent baristas whether the closures matter…
Santa Cruz County business filings: Week of Sept. 29
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
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