This week in local business, Jessica M. Pasko has the latest on a proposed mixed-use development in downtown Santa Cruz, a seismic development for South County apple growers and names, numbers and dates to know.
Jessica M. Pasko
Jessica M. Pasko has been writing professionally for almost two decades. She cut her teeth in journalism as a reporter for the Associated Press in her native Albany, New York, where she covered everything from plane crashes and arts & culture to state politics, including assisting with the coverage of former New York State Gov. Eliot Spitzer’s resignation. After getting her master’s degree at Northwestern University’s Medill School of Journalism, she moved to the West Coast and covered crime and breaking news for the Santa Cruz Sentinel. She has also worked for KION and written for a variety of local, regional and national publications on both coasts, including Evanston Patch, The Good Times, Santa Cruz Waves and many others.
Posted inBusiness & Technology
This week in Santa Cruz County business: Downtown Vibrancy Ordinance turns 1; city population drop attributed to high housing costs and low-wage jobs
In her weekly look at local business, Jessica M. Pasko examines the effects of downtown Santa Cruz’s vibrancy ordinance, notes a continued population decline in the city and passes along numbers, names and dates to know.
Posted inBusiness & Technology
This week in Santa Cruz County business: Tourism officials focusing on regional visitors amid rising fuel costs; Diversity Center unionizes
Jessica M. Pasko takes the pulse of Santa Cruz County tourism ahead of the crucial summer visitor season, notes another local unionization effort and relays names, dates and numbers to know from the county business scene.
Posted inBusiness & Technology
This week in Santa Cruz County business: Tourism saw growth in ’25 despite tariff, immigration concerns; farmers fear fertilizer, fuel hikes as growing season kicks off
A fifth consecutive year of growth for area tourism and the impact of the war in Iran on Santa Cruz County agriculture lead off Jessica M. Pasko’s weekly survey of local business.
Posted inBusiness & Technology
This week in Santa Cruz County business: Save the Catalyst ballot drive comes up short; proposal to help small winemakers heads to Assembly
In her weekly look at local business, Jessica M. Pasko reports on efforts to preserve a historic downtown Santa Cruz music venue, state Sen. John Laird’s bill to help the wine industry, a boost for Santa Cruz County cannabis and more.
Posted inBusiness & Technology
This week in Santa Cruz County business: Joby’s big ride in NYC, training for emerging aviation careers, Java Junction shutters River Street café
Joby’s electric air taxi takes Manhattan, a Monterey Bay nonprofit launches a forward-looking job training initiative and the end of the line for a Gateway Plaza coffee spot are all part of Jessica M. Pasko’s weekly look at local business.
Posted inBusiness & Technology
This week in Santa Cruz County business: Graniterock facing lawsuit over Pajaro River; housing development at former Outdoor World site moves forward
In her weekly look at local business, Jessica M. Pasko reports on a lawsuit filed by environmental groups against Watsonville’s Graniterock, development continuing in downtown Santa Cruz and plenty more names, numbers and dates to know.
Posted inBusiness & Technology
This week in Santa Cruz County business: Paystand’s new partnership, U.S. trade commission to investigate claims against Joby, Dharma’s cry for help
Jessica M. Pasko’s weekly column is back with news of local payments company Paystand partnering with a big name, a U.S. Trade Commission investigation in to Joby Aviation, upcoming dates to know, and more.
Posted inBusiness & Technology
This week in Santa Cruz County business: County reaches settlement with Walgreens; businesses invited to partake in World Cup promotions
Jessica M. Pasko’s weekly column returns with news of Santa Cruz County getting more than half a million from pharmacy giant Walgreens and local businesses’ chance to get in on World Cup fever, plus names, numbers and dates to know.
Posted inBusiness & Technology
This week in Santa Cruz County business: Santa Cruz biotech company nets new funding; RiverRow marks city’s first riverfront development
The Westside’s Unnatural Products lands $45 million more for its work to develop treatments for certain types of rare cancers and diseases, Jessica M. Pasko reports in her weekly survey of local business. Downtown Santa Cruz housing plus names, numbers and dates to know are also on the menu.
