A fifth consecutive year of growth for area tourism and the impact of the war in Iran on Santa Cruz County agriculture lead off Jessica M. Pasko’s weekly survey of local business.
Jessica M. Pasko
Jessica M. Pasko has been writing professionally for almost two decades. She cut her teeth in journalism as a reporter for the Associated Press in her native Albany, New York, where she covered everything from plane crashes and arts & culture to state politics, including assisting with the coverage of former New York State Gov. Eliot Spitzer’s resignation. After getting her master’s degree at Northwestern University’s Medill School of Journalism, she moved to the West Coast and covered crime and breaking news for the Santa Cruz Sentinel. She has also worked for KION and written for a variety of local, regional and national publications on both coasts, including Evanston Patch, The Good Times, Santa Cruz Waves and many others.
This week in Santa Cruz County business: Save the Catalyst ballot drive comes up short; proposal to help small winemakers heads to Assembly
In her weekly look at local business, Jessica M. Pasko reports on efforts to preserve a historic downtown Santa Cruz music venue, state Sen. John Laird’s bill to help the wine industry, a boost for Santa Cruz County cannabis and more.
This week in Santa Cruz County business: Joby’s big ride in NYC, training for emerging aviation careers, Java Junction shutters River Street café
Joby’s electric air taxi takes Manhattan, a Monterey Bay nonprofit launches a forward-looking job training initiative and the end of the line for a Gateway Plaza coffee spot are all part of Jessica M. Pasko’s weekly look at local business.
This week in Santa Cruz County business: Graniterock facing lawsuit over Pajaro River; housing development at former Outdoor World site moves forward
In her weekly look at local business, Jessica M. Pasko reports on a lawsuit filed by environmental groups against Watsonville’s Graniterock, development continuing in downtown Santa Cruz and plenty more names, numbers and dates to know.
This week in Santa Cruz County business: Paystand’s new partnership, U.S. trade commission to investigate claims against Joby, Dharma’s cry for help
Jessica M. Pasko’s weekly column is back with news of local payments company Paystand partnering with a big name, a U.S. Trade Commission investigation in to Joby Aviation, upcoming dates to know, and more.
This week in Santa Cruz County business: County reaches settlement with Walgreens; businesses invited to partake in World Cup promotions
Jessica M. Pasko’s weekly column returns with news of Santa Cruz County getting more than half a million from pharmacy giant Walgreens and local businesses’ chance to get in on World Cup fever, plus names, numbers and dates to know.
This week in Santa Cruz County business: Santa Cruz biotech company nets new funding; RiverRow marks city’s first riverfront development
The Westside’s Unnatural Products lands $45 million more for its work to develop treatments for certain types of rare cancers and diseases, Jessica M. Pasko reports in her weekly survey of local business. Downtown Santa Cruz housing plus names, numbers and dates to know are also on the menu.
Longtime philanthropist Pat Rebele dies at 96, leaving a legacy of community and arts advocacy
With her late husband, Rowland Rebele, who died in late 2023, Pat Rebele donated tens of millions of dollars to local charities, nonprofits, arts groups and scholarship funds in Santa Cruz County and beyond.
This week in Santa Cruz County business: Wonderfil’s mission to reduce single-use plastics, Tesla dealership coming to Capitola, Joby-Archer feud heats up
A Westside startup making inroads in cutting down single-use plastics, a new tenant in Capitola’s King’s Plaza Shopping Center and the latest chapter in an electric air taxi rivalry are all included in this week’s look at Santa Cruz County business from Jessica M. Pasko.
Flying taxi rival Archer Aviation countersues Joby Aviation, claiming Santa Cruz company misled U.S. regulators and concealed ties to China
The legal battle has escalated between two companies vying to provide ride-hailing electric helicopters. Archer Aviation has filed a countersuit against Joby Aviation, alleging that the Santa Cruz-based company concealed its ties to China.

