A Thursday meeting hosted by representatives from the City of Santa Cruz and the developer and architect of a proposed project that would demolish downtown music venue The Catalyst met with frustration and skepticism from residents and nearby business owners.
Jessica M. Pasko
Jessica M. Pasko has been writing professionally for almost two decades. She cut her teeth in journalism as a reporter for the Associated Press in her native Albany, New York, where she covered everything from plane crashes and arts & culture to state politics, including assisting with the coverage of former New York State Gov. Eliot Spitzer’s resignation. After getting her master’s degree at Northwestern University’s Medill School of Journalism, she moved to the West Coast and covered crime and breaking news for the Santa Cruz Sentinel. She has also worked for KION and written for a variety of local, regional and national publications on both coasts, including Evanston Patch, The Good Times, Santa Cruz Waves and many others.
Posted inBusiness & Technology
Lights out for Ambient Photonics’ pioneering solar cell technology amid funding shortfalls
Ambient Photonics’ low-light solar cell technology showed great promise for helping reduce reliance on single-use batteries in electronic devices. The company chose Scotts Valley for its headquarters and manufacturing facility, even as many technology companies were moving their production facilities overseas. Despite promising deals with major consumer electronics producers, the company fell short on funding and had to fold.
Posted inBusiness & Technology
This week in Santa Cruz County business: Scotts Valley solar cell company goes dark; passing the torch at Alta Organic Coffee
In her weekly look at Santa Cruz County business, Jessica M. Pasko reports on the demise of Ambient Photonics, notes a generational shift at a local coffee roaster and delivers names, numbers and events to know.
Posted inBusiness & Technology
This week in Santa Cruz County business: Meeting scheduled for proposed housing at Catalyst site; national retailer marks Santa Cruz debut
The Santa Cruz community gets a chance next week to learn more about the development proposed for the site of The Catalyst nightclub, Jessica M. Pasko reports in her weekly look at local business. Meanwhile, home decor and retail chain Anthropologie is set to open on Pacific Avenue on Wednesday.
Posted inBusiness & Technology
This week in Santa Cruz County business: Joby expands in Ohio, national recognition for local astronomers, longtime music rehearsal space hits market
Santa Cruz-based Joby Aviation has purchased a second manufacturing facility in Ohio, the American Astronomical Society honors three UC Santa Cruz scientists and Santa Cruz Rehearsal Studios is up for sale – Jessica M. Pasko has all that and more in his weekly look at local business.
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This week in Santa Cruz County business: Regional air corridor project closer to kickoff; new vendors sought for Abbott Square
State efforts to create special aerial pathways among the airports in Watsonville, Salinas, Marina and Hollister could get off the ground as soon as the end of January, Jessica M. Pasko reports in her weekly look at Santa Cruz County business.
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This week in Santa Cruz County business: Looking back at the businesses that opened in 2025
While 2025 saw many beloved businesses shutter, the year also welcomed many new ones, from retailers to restaurants, entertainment to fitness, all helping shape that uniqueness that is the Santa Cruz County business economy. As we close out the final day of the year, here’s a glance at some of the businesses we gained.
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This week in Santa Cruz County business: Joby ramps up for 2026, its target year for commercial service launch; looking at businesses that closed in 2025
In her weekly look at local business, Jessica M. Pasko reports on where Joby Aviation stands ahead of what’s poised to be a big year for the Santa Cruz-based company, reviews closures around the county and highlights names and dates to know.
Posted inBusiness & Technology
This week in Santa Cruz County business: County ranked in GoFundMe’s top 10 for donations; investors snapping up local homes
An annual report from crowdfunding and fundraising platform GoFundMe spotlights big generosity from our small county, Jessica M. Pasko reports in her weekly look at local business. She’s also got news on real estate trends, dates, names and numbers to know and more.
Posted inBusiness & Technology
Riding high on ‘Shark Tank’ success, Santa Cruz-based Surf Skull aims to make safety fashion-forward
Head and neck injuries are one of the most common and potentially serious injuries for surfers, and yet helmet use remains relatively rare. That’s what the team behind Surf Skull hopes to change with their take on a surf helmet that pairs function with fashion.