Keeping a pulse on Santa Cruz County’s economy and business community.
THIS WEEK IN SANTA CRUZ COUNTY BUSINESS
A new weekly roundup of news and notes from the business community written by Jessica M. Pasko.
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MORE BUSINESS NEWS
How new owners revived the Davenport Roadhouse and turned it into a North Coast destination
A year after purchasing the historic Davenport Roadhouse, business partners Ginny Miller and Gavin Parsons have transformed the North Coast landmark into a destination with renovated guest rooms, an upgraded restaurant,…
As Martinelli’s pulls back, local schools and nonprofits rally to support Pajaro Valley apple growers
After Martinelli’s announced it would not renew contracts with local apple growers, one Pajaro Valley farmer has been flooded with calls, ideas and offers from community members eager to help replace…
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Santa Cruz County business filings: Week of June 9
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
From Westside workshop to world stage: Santa Cruz Guitar Company celebrates 50 years
A half-century after Richard Hoover co-founded Santa Cruz Guitar Company, the internationally acclaimed guitar maker is celebrating its roots with a museum exhibit, concerts and a one-of-a-kind guitar crafted from Santa…
Santa Cruz County business filings: Week of June 2
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
As Martinelli’s cancels contracts, Watsonville apple farmers lose their biggest buyer – and a way of life
For decades, Pajaro Valley apple farmers relied on S. Martinelli & Co. as their primary — and often only — buyer, but the company’s decision to stop renewing some grower contracts…
This week in Santa Cruz County business: Downtown Vibrancy Ordinance turns 1; city population drop attributed to high housing costs and low-wage jobs
In her weekly look at local business, Jessica M. Pasko examines the effects of downtown Santa Cruz’s vibrancy ordinance, notes a continued population decline in the city and passes along numbers,…
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