Keeping a pulse on Santa Cruz County’s economy and business community.
THIS WEEK IN SANTA CRUZ COUNTY BUSINESS
A new weekly roundup of news and notes from the business community written by Jessica M. Pasko.
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MORE BUSINESS NEWS
Santa Cruz County business filings: Week of Dec. 30
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Newsmakers 2025: Barista who helped unionize Verve says the experience changed how she saw herself
Sasha Pavy, a shy 24-year-old UCSC graduate, emerged as an unlikely leader of a successful unionization drive at three Verve Coffee Roasters cafés, rallying coworkers around higher wages, consistent hours and…
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Santa Cruz County business filings: Week of Dec. 23
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Santa Cruz County business filings: Week of Dec. 16
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Riding high on ‘Shark Tank’ success, Santa Cruz-based Surf Skull aims to make safety fashion-forward
Head and neck injuries are one of the most common and potentially serious injuries for surfers, and yet helmet use remains relatively rare. That’s what the team behind Surf Skull hopes…
From steelhead to sewer lines: Why the Murray Street Bridge rebuild can’t move faster
Construction on the Murray Street Bridge has disrupted traffic and strained nearby businesses, but Santa Cruz officials say the three-year timeline can’t be shortened, in part because of strict environmental regulations.
The Westside boom: How a blossoming business district evolved from industrial disrepair
The business district on the Westside of Santa Cruz between Fair and Swift streets is booming with food, wine, beer, coffee, even cannabis. How did it evolve from abandoned light industrial…
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