Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Here is what’s new in local business recently.
New businesses
- HECATE’S CREATURES PRESS, STUDIO HETTY CATE was registered at 2591 Gary Dr., Soquel, by Spirit Throughout Publishing And Artistry as a limited liability company on Oct. 13.
- VALLEY LANDSCAPING was registered at 276 Barbara Way, Watsonville, by Joaquin Ortiz Leon as an individual business on Oct. 13.
- SERENADE CHILDBIRTH SERVICES was registered at 1920 Redwood Dr., Aptos, by Sommer Ann Halligan as an individual business on Oct. 13.
- EVI BROW THREADING was registered at 55 Crestview Dr., Watsonville, by Pinky Rani as an individual business on Oct. 13.
- A MAN OF MANY HATS: THE SHOW was registered at 737 Pine St., Santa Cruz, by Eric Altman as an individual business on Oct. 14.
- EE CARPENTRY was registered at 2630 Portola Dr., Spc 40, Santa Cruz, by Erick Escobar as an individual business on Oct. 14.
- FIRSTLIGHT HOME CARE OF PIEDMONT, CA was registered at 3421 Yucca Dr., Santa Cruz, by Piedmont Care Services LLC as a limited liability company on Oct. 15.
- NORTHWEST POINT CONSTRUCTION was registered at 49 Marchant St., Watsonville, by Arturo Mendoza Mendoza as an individual business on Oct. 15.
- MYK BROWS & LIPS was registered at 1515 Capitola Rd., Unit L, Santa Cruz, by My Kham Tran as an individual business on Oct. 15.
- OBLIVION CITY LIMITS was registered at 110 Cooper St., #100e, Santa Cruz, by Maya G. Lewandowski as an individual business on Oct. 15.
- 831 PAINTING was registered at 63 Sydney Ave., Freedom, by Pedro Ortiz as an individual business on Oct. 15.
- OUTER BEAUTY PAINTING was registered at 7 Macleod Way, #b, Scotts Valley, by Agnieszka Rutherford as an individual business on Oct. 15.
- DELIHAZ DIVINE TATTZ, FRG COMMERCIAL CLEANING, SUNSET CLEANING was registered at 522 Madison St., Watsonville, by Ashley Delilah Rivera as an individual business on Oct. 15.
- MAGDALENA’S FLUFFY BITES was registered at 553 Green Valley Rd., Watsonville, Maria Magdalena Villanueva-Aguilera as an individual business on Oct. 15.
- LOGIC UNLIMITED was registered at 333 Green Valley Rd., Watsonville, by Tomas Ethan Ortiz as an individual business on Oct. 19.
- ALLEGRI ELECTRIC CO was registered at 3980 Research Park Court, Suite E, Soquel, by Phil Allegri Electric, Inc. as a corporation on Oct. 19.
- ORCHARD INK, ORCHARD INK PMU was registered at 1515 Capitola Rd., Suite L, Santa Cruz, by My Kham Tran as an individual business on Oct. 19.
- NURVANA AESTHETICS & WELLNESS was registered at 151 Aptos Village Way, #306, Aptos, by E & Jw Enterprises LLC as a limited liability company on Oct. 19.
- HEM ALTERATIONS was registered at 2140 17th Ave., Santa Cruz, by Jennifer Guido as an individual business on Oct. 19.
- FIRST PEAK CONSULTING was registered at 220 6th Ave., Santa Cruz, by Alison Loraine Holmlund as an individual business on Oct. 20.
- THE BATCHELOR was registered at 315 Younglove Ave., Santa Cruz, by Way Long Noodles LLC as a limited liability company on Oct. 20.
- COASTAL REPAIR was registered at 116 Seabright Ave., # 28, Santa Cruz, by Coastal Repair LLC as a limited liability company on Oct. 20.
- MOTHER ARCHIVE was registered at 205 Roosevelt Terrace, Santa Cruz, by Samantha Guadalupe Bracamontes as an individual business on Oct. 20.
- CULTIVATED JOY was registered at 13181 Laurel St., Boulder Creek, by Mackenzie Mae Dess as an individual business on Oct. 21.
- UNDERTOW MARKETING was registered at 445 34th Ave., Santa Cruz, by Zachary Nathan Bailey as an individual business on Oct. 21.
- LA CASITA DEL POSTRE was registered at 54 Shady Oaks Dr., Watsonville, by Virginia Valencia Lomeli as an individual business on Oct. 22.
- VIOLET INTEL, VIOLET STRATEGIES was registered at 425 Los Arboles, Aptos, by Eden Barbara Mendel Holt as an individual business on Oct. 22.
- HUMANS AT PLAY was registered at 303 Potrero St., Unit 51, Santa Cruz, by Langdon Seeger Evermont Roberts as an individual business on Oct. 22.
- FRIENDLY BOOKS was registered at 328 F Ingalls St., Santa Cruz, by Friends Of The Santa Cruz Public Libraries, Inc. as a corporation on Oct. 22.
- APPLE CITY FIRE CIDER, PAJARO VALLEY JUICE, PAJARO VALLEY JUICE COMPANY, PV JUICE was registered at 65 Hangar Way, Suite C, Watsonville, by Santa Cruz Cider Company LLC as a limited liability company on Oct. 23.
- CJ’S CLEANING SERVICES was registered at 300 Plum St., #31, Capitola, by Celeste Robles Trujillo as an individual business on Oct. 23.
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