State efforts to create special aerial pathways among the airports in Watsonville, Salinas, Marina and Hollister could get off the ground as soon as the end of January, Jessica M. Pasko reports in her weekly look at Santa Cruz County business.
Local Business
Posted inFood & Drink
Lily Belli on Food: Abbott Square food openings, Other Brother Beer Co.’s lively Aptos menu, Seabright business struggles
In her Tuesday newsletter, Lily Belli notes a reshuffling at downtown Santa Cruz’s Abbott Square Market, reviews the new Aptos Village outpost of Seaside’s Other Brother Beer Co. and catches up with business owners affected by the Murray Street Bridge closure.
Posted inBusiness & Technology
Santa Cruz County business filings: Week of Jan. 6
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Posted inFood & Drink
Abbott Square seeks two new food tenants as popular downtown market shuffles stalls
Abbott Square is seeking two new, distinct food or drink tenants to fill recently vacated stalls. General manager Joey Ward is crowdsourcing ideas for cuisines the market doesn’t yet offer, and aims to bring in businesses ready to open quickly and complement the downtown Santa Cruz market’s independent lineup.
Posted inFood & Drink
Newsmakers 2025: Seabright, harbor business owners reflect on challenging year, community support and their fears for 2026
Business owners Michael Spadafora and Patrice Boyle reflect on a tumultuous year for their businesses as the Murray Street Bridge closure slashed summer traffic, left them struggling to survive and exposed what they describe as a lack of communication and meaningful help from the city.
Posted inFood & Drink
Seaside’s Other Brother opens cozy taproom in Aptos with award-winning beer, standout sandwiches
Other Brother Beer Co. opened its first satellite taproom, in Aptos Village, at the end of December, with 22 taps of its Seaside-brewed beers and a compact, food-forward menu designed for the smaller space.
Posted inArts & Entertainment
Photo gallery: Looking back on 2025 through photos
Lookout staff photographer Kevin Painchaud gets a front-row view of the events, people, and food that make Santa Cruz such a unique and special place to live. He chose his favorite photos he captured in 2025.
Posted inBusiness & Technology
This week in Santa Cruz County business: Looking back at the businesses that opened in 2025
While 2025 saw many beloved businesses shutter, the year also welcomed many new ones, from retailers to restaurants, entertainment to fitness, all helping shape that uniqueness that is the Santa Cruz County business economy. As we close out the final day of the year, here’s a glance at some of the businesses we gained.
Posted inBusiness & Technology
Santa Cruz County business filings: Week of Dec. 30
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Posted inFood & Drink
Lily Belli on Food: Last-minute NYE plans, Other Brother Beer opens in Aptos, and new chef at Bad Animal
The latest in Santa Cruz County food & drink news, notes, recommendations and more from Lookout correspondent Lily Belli.