Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Local Business
Salty Otter owner says AI logo uproar has ‘crushed’ her lifelong dream
Following a wave of online criticism and one-star reviews from locals, The Salty Otter Sports Grill replaced its colorful, AI-assisted otter logo with a stark black-and-white design.
Cat & Cloud café workers move to form a union — and they won’t need an election to do it
Just two days after Cat & Cloud café workers sent a letter to the company’s owners to formally announce their intention to unionize, the employees’ union heard from the owners’ attorneys, saying they would recognize the union without an election.
Wave of California teacher strikes ‘is no coincidence’
The California Teachers Association organized to trigger a wave of negotiations and potential strikes to garner public attention and flex political muscle.
Santa Cruz County business filings: Week of Feb. 24
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
New Orleans cocktail lounge Alley Oop debuts next to Kuumbwa Jazz
The Alley Oop, a sophisticated cocktail lounge, is opening Friday at 320 Cedar St. in the former Poet & Patriot space next to Kuumbwa Jazz after a three-year renovation. Owner Max Turigliatto hopes the speakeasy-style bar, which serves vintage cocktails, wine and shareable small plates, will complement the music venue and bring a refined nightlife option to that end of downtown Santa Cruz.
This week in Santa Cruz County business: New owners for Santa Cruz Rehearsal Studios; Activity Ally aims to help parents find activities for their kids
A key piece of Santa Cruz’s music culture is under new ownership, Jessica M. Pasko reports in her weekly look around local business. She also spotlights a new site that aims to be a repository for children’s activities in the area.
Lily Belli on Food: Margins Wine closing, tasty Lunar New Year celebrations and seeking Oahu recommendations
In her Tuesday newsletter, Lily Belli reports on Margins Wine closing after 10 years, spotlights tasty ways to celebrate the Lunar New Year and solicits recommendations ahead of a trip to the North Shore of Oahu.
Santa Cruz County business filings: Week of Feb. 17
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Weekender: Hearts afire for Valentine’s Day
Your cheat sheet for eating well and going out in Santa Cruz County this weekend, with recommendations from Lily Belli and specially curated event listings from Lookout’s BOLO calendar.

