Posted inArts & Entertainment

Why pay to listen to music? A new Santa Cruz lounge is betting on the power of vinyl

In an age when virtually any song is available instantly and cheaply, a new Santa Cruz business is betting that people still want to listen to music the old-fashioned way — on vinyl, through headphones and without distractions. Sonivore, opening downtown this fall, will charge customers to choose an album, sit down and simply listen.

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