September is Santa Cruz County’s quiet stretch of summer, when the crowds thin out and the weather holds. It’s a good month to eat where locals eat, and four dishes worth tracking down are a sourdough smash burger piled high, lobster cacio e pepe, an agua fresca with a chamoy-coated rim, and squash bread brushed with harissa butter.
Local Business
Why pay to listen to music? A new Santa Cruz lounge is betting on the power of vinyl
In an age when virtually any song is available instantly and cheaply, a new Santa Cruz business is betting that people still want to listen to music the old-fashioned way — on vinyl, through headphones and without distractions. Sonivore, opening downtown this fall, will charge customers to choose an album, sit down and simply listen.
As Starbucks closes stores, what does it mean in a city built around independent coffee?
Starbucks has closed four Santa Cruz County locations in the past year, including two that shut down in September. We asked local coffee drinkers and independent baristas whether the closures matter in a city with a thriving independent coffee scene — and the answer depends on what customers want from their morning cup.
This week in Santa Cruz County business: Mixed courtroom results for Joby Aviation; digging into summer tourism numbers
In her weekly look at Santa Cruz County business, Jessica M. Pasko relays how Joby Aviation has fared in the courtroom lately, crunches local summer tourism data and spotlights more names, numbers and dates to know.
Santa Cruz County business filings: Week of Oct. 6
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
This week in Santa Cruz County business: Two more local Starbucks stores close; looking at the toll of ongoing closure of Watsonville Community Hospital’s NICU
Starbucks locations in Soquel and Watsonville are among the 250 nationwide affected by another wave of closures at the coffee giant, Jessica M. Pasko reports in her weekly look at Santa Cruz County business.
Lily Belli on Food: The state of Monterey Bay fishing; H&H’s bluefin bonanza; Harvest Festival returns to downtown
In her weekly newsletter, Lily Belli relays the findings of a new report on the fishing industry around Monterey Bay, reports on a banner tuna bought by Santa Cruz’s H&H Fresh Fish Co., previews a downtown seasonal happening Saturday and plenty more.
Santa Cruz County business filings: Week of Sept. 29
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Monterey Bay’s fishing industry is changing: Here’s what Santa Cruz fishers are catching now
A new report from the Monterey Bay Fisheries Trust finds that the number of commercial fishing vessels based in Monterey Bay has fallen more than 70% since the 1980s, while changing environmental conditions have reshaped what and how fishers catch.

