A key piece of Santa Cruz’s music culture is under new ownership, Jessica M. Pasko reports in her weekly look around local business. She also spotlights a new site that aims to be a repository for children’s activities in the area.
Local Business
Lily Belli on Food: Margins Wine closing, tasty Lunar New Year celebrations and seeking Oahu recommendations
In her Tuesday newsletter, Lily Belli reports on Margins Wine closing after 10 years, spotlights tasty ways to celebrate the Lunar New Year and solicits recommendations ahead of a trip to the North Shore of Oahu.
Santa Cruz County business filings: Week of Feb. 17
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Weekender: Hearts afire for Valentine’s Day
Your cheat sheet for eating well and going out in Santa Cruz County this weekend, with recommendations from Lily Belli and specially curated event listings from Lookout’s BOLO calendar.
Best of Santa Cruz County food & arts events this weekend, Feb. 12-15
With the Presidents Day long weekend nearly here, check out things to do around Santa Cruz County, with a recommendation from Lookout correspondent Lily Belli and a specially curated list from Lookout’s BOLO events calendar.
Roses are red, doughnuts are, too: Six love-soaked desserts to try this Valentine’s Day
As Americans gear up to spend a record $29.1 billion on Valentine’s Day, Santa Cruz County bakeries are offering maximalist, joy-sparking desserts.
This week in Santa Cruz County business: La Selva Beach drone company inks Spanish partner; Watsonville’s economic matchmaker
Parallel Flight Technologies has enlisted help in adapting its Firefly drone for maritime environments, Jessica M. Pasko reports in this week’s look around Santa Cruz County business.
Santa Cruz County business filings: Week of Feb. 10
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Sudden ‘temporary’ closure at Jeffery’s sparks questions, hope about reopening longtime restaurant
Jeffery’s, the nearly 50-year-old diner at Capitola Road and Soquel Avenue, abruptly closed Jan. 28, leaving longtime customers searching for answers. A staff member suggested the restaurant has been sold and will reopen. The owner declined to comment. Public records say nothing about a sale.
Watsonville hires ‘matchmaker’ to spur economic development
Watsonville is working with an Alabama-based retail consultant to bring national retailers and restaurants to spur economic development in the city and provide local shopping options for residents.

