In her weekly look at local business, Jessica M. Pasko notes highlights for Climatize and the Santa Cruz Warriors, what South County farmers are hearing in the wake of bad news from Martinelli’s and plenty more comings, goings and dates to know.
Jessica M. Pasko
Jessica M. Pasko has been writing professionally for more than two decades. She cut her teeth in journalism as a reporter for the Associated Press in her native Albany, New York, where she covered everything from plane crashes and arts & culture to state politics, including assisting with the coverage of former New York State Gov. Eliot Spitzer’s resignation. After getting her master’s degree at Northwestern University’s Medill School of Journalism, she moved to the West Coast and covered crime and breaking news for the Santa Cruz Sentinel. She has also worked for KION and written for a variety of local, regional and national publications on both coasts, including Evanston Patch, The Good Times, Santa Cruz Waves and many others.
Posted inBusiness & Technology
This week in Santa Cruz County business: Events aim to boost visitors to Seabright amid latest Murray Street Bridge closure; air corridor project underway; Joby-Archer lawsuit developments
With the Murray Street Bridge set to be closed through September, business owners and community leaders have plans to bring visitors to the neighborhoods around the Santa Cruz Harbor this summer. Jessica M. Pasko’s weekly look at local business also includes updates on a project to connect four regional airports, including Watsonville’s; legal jabs between air mobility rivals; and plenty more names, numbers and dates to know.
Posted inBusiness & Technology
This week in Santa Cruz County business: Planning commission weighs next steps for Front & Laurel project; apple farmers face shift as Martinelli’s cancels contracts
This week in local business, Jessica M. Pasko has the latest on a proposed mixed-use development in downtown Santa Cruz, a seismic development for South County apple growers and names, numbers and dates to know.
Posted inBusiness & Technology
This week in Santa Cruz County business: Downtown Vibrancy Ordinance turns 1; city population drop attributed to high housing costs and low-wage jobs
In her weekly look at local business, Jessica M. Pasko examines the effects of downtown Santa Cruz’s vibrancy ordinance, notes a continued population decline in the city and passes along numbers, names and dates to know.
Posted inBusiness & Technology
This week in Santa Cruz County business: Tourism officials focusing on regional visitors amid rising fuel costs; Diversity Center unionizes
Jessica M. Pasko takes the pulse of Santa Cruz County tourism ahead of the crucial summer visitor season, notes another local unionization effort and relays names, dates and numbers to know from the county business scene.
Posted inBusiness & Technology
This week in Santa Cruz County business: Tourism saw growth in ’25 despite tariff, immigration concerns; farmers fear fertilizer, fuel hikes as growing season kicks off
A fifth consecutive year of growth for area tourism and the impact of the war in Iran on Santa Cruz County agriculture lead off Jessica M. Pasko’s weekly survey of local business.
Posted inBusiness & Technology
This week in Santa Cruz County business: Save the Catalyst ballot drive comes up short; proposal to help small winemakers heads to Assembly
In her weekly look at local business, Jessica M. Pasko reports on efforts to preserve a historic downtown Santa Cruz music venue, state Sen. John Laird’s bill to help the wine industry, a boost for Santa Cruz County cannabis and more.
Posted inBusiness & Technology
This week in Santa Cruz County business: Joby’s big ride in NYC, training for emerging aviation careers, Java Junction shutters River Street café
Joby’s electric air taxi takes Manhattan, a Monterey Bay nonprofit launches a forward-looking job training initiative and the end of the line for a Gateway Plaza coffee spot are all part of Jessica M. Pasko’s weekly look at local business.
Posted inBusiness & Technology
This week in Santa Cruz County business: Graniterock facing lawsuit over Pajaro River; housing development at former Outdoor World site moves forward
In her weekly look at local business, Jessica M. Pasko reports on a lawsuit filed by environmental groups against Watsonville’s Graniterock, development continuing in downtown Santa Cruz and plenty more names, numbers and dates to know.
Posted inBusiness & Technology
This week in Santa Cruz County business: Paystand’s new partnership, U.S. trade commission to investigate claims against Joby, Dharma’s cry for help
Jessica M. Pasko’s weekly column is back with news of local payments company Paystand partnering with a big name, a U.S. Trade Commission investigation in to Joby Aviation, upcoming dates to know, and more.
