Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

Here is what’s new in local business recently.

New businesses

  • BRONZE BEAR ARTS was registered at 3564 Felton Empire Rd., Santa Cruz, by Carl Achilles Deaton as an individual business on May 18.
  • CHEF EVAN PRESENTS was registered at 1221 Old San Jose Rd., Unit B, Soquel, by Evan Edward Marcus-Rotman as an individual business on May 18.
  • DANK DERMAL DEFENSE was registered at 690 37th Ave., Apt. A, Santa Cruz, by Daniel N. Kingsbook as an individual business on May 19.
  • TOMATO TOMATO was registered at 117 Walnut Ave., Santa Cruz, by Tomato Tomato Santa Cruz, LLC, as a limited liability company on May 19.
  • MIEL PILATES was registered at 4150 Capitola Rd., Suite I, Capitola, by Pilates Social LLC as a limited liability company on May 19.
  • KINDPEOPLES was registered at 3600 Soquel Ave., Santa Cruz, by Ceneris LLC as a limited liability company on May 19.
  • LOCAL MARKETING TIGER was registered at 320 Fall Creek Dr., Felton, by Liya Wendel as an individual business on May 19.
  • ALOHA MUSIC & ARTS FESTIVAL, ALOHA MUSIC & ARTS FESTIVAL SANTA CRUZ CA, ALOHA MUSIC AND ARTS FESTIVAL SANTA CRUZ was registered at 690 Calabasas Rd., Watsonville, by Victor Ohana Productions, LLC as a limited liability company on May 19.
  • DAKOTA NDT was registered at 1500 Green Hills Rd., #107, Scotts Valley, by Dakota Ultrasonics Corporation as a corporation on May 19.
  • CRUZ DRY GOODS, SANTA CRUZ DRY GOODS was registered at 2917 Center St., Soquel, by Tej Simran Blanchette as an individual business on May 20.
  • FIX AUTO WATSONVILLE was registered at 44 E. Front St., Watsonville, by Ur 1 Stop Auto Body Inc as a corporation on May 20.
  • LAW OFFICE OF BENJAMIN, LEIBROCK was registered at 2115 7th Ave., Santa Cruz, by Nathan Benjamin Pc as a corporation on May 20.
  • TAQUERIA DON TACO was registered at 257 Center Ave., Unit C, Aptos, by Bella Flor De Maria Gonzalez Sanchez as an individual business on May 20.
  • SC LABS was registered at 100 Pioneer St., Suite B, Santa Cruz, by PSCA Testing LLC as a limited liability company on May 20.
  • SERENADE CHILDBIRTH SERVICES was registered at 3140 B Trout Gulch Rd., Aptos, by Sommer A. Halligan as an individual business on May 20.
  • GLENWOOD CHILDREN’S CENTER was registered at 125 Bethany Dr., Scotts Valley, by Santa Cruz Reggio Preschools LLC as a limited liability company on May 20.
  • PORTER STREET was registered at 2959 Park Ave., Suite E, Soquel, by Rachael Anne Shelton as an individual business on May 21.
  • MATTISON LN. ROAD ASSOCIATION was registered at 2110 Mattison Lane, Santa Cruz, by Earl Leslie Magnone as an individual business on May 21.
  • SAWYERS FORESTRY CO. was registered at 220 Mar Vista Dr., #54, Aptos, by Tyler James Street as an individual business on May 21.
  • WESTSHORE SOLUTIONS was registered at 101 McMillan Court, Santa Cruz, by Christine L. Mantua as an individual business on May 21.
  • INK REAL ESTATE & DEVELOPMENT was registered at 1759 Pine Flat Rd., Santa Cruz, by Sidney R. Harger as an individual business on May 22.
  • SANTA CRUZ ECLIPSE was registered at 145 Seaborg Pl., Santa Cruz, by Eclipse Soccer Academy as a corporation on May 22.
  • YIELD TOOLS INC. was registered at 4575 Emerald St., Apt. A, Capitola, by Ytools Inc. as a corporation on May 22.
  • NS CONSTRUCTION was registered at 72 Jeanette Way, Watsonville, by Josue Silva as an individual business on May 22.
  • EL DORADO CREATIVE was registered at 1401 El Dorado Ave., Santa Cruz, by Jonas Davidson as an individual business on May 26.
  • ELEPHANT SEAL SPORTS was registered at 1150 El Solyo Heights Dr., Felton, by Applied Emergence LLC as a limited liability company on May 26.
  • HUTCH’S HOME IMPROVEMENTS was registered at 1198 Pine Flat Rd., Santa Cruz, by Joshua Matthew Hutchison as an individual business on May 26.
  • SWIFT FITNESS was registered at 2351 Mission St., Santa Cruz, by SCG Fitness LLC as a limited liability company on May 26.
  • BLUSH BEAUTY CO. was registered at 46 Brennan St., Watsonville, by Julie Ponce as an individual business on May 27.
  • CARNE LLC, POINT BUTCHER SHOP LLC was registered at 21511 E. Cliff Dr., Santa Cruz, by Carne LLC as a limited liability company on May 27.
  • SCRATCH STUDIO was registered at 303 Potrero St., #02b, Santa Cruz, by Sara Josephine Czarnecki on May 27.
  • 3 DOT was registered at 105 Winterwind Way, Watsonville, by Brynn Taylor Mitchell as an individual business on May 28.
  • HOT ELEVATION STUDIOS was registered at 1440 41st Ave., Suite E, Capitola, by Stillhaven LLC as a limited liability company on May 28.
  • SOQUEL CREEK REDWOOD was registered at 200 7th Ave., Suite 190, Santa Cruz, by Aden Dahar Cury as a general partnership on May 28.
  • CESAR AUTO REPAIR was registered at 40 Linden Rd., Watsonville, by Julio Cesar Flores Sandoval as an individual business on May 28.
  • RESILIENCE was registered at 67 Charles Dr., Santa Cruz, by Nathan Lindsay as an individual business on May 28.
  • ReturnToMe LLC was registered at 9 Ortalon Ave., Santa Cruz, by Returntome LLC as a limited liability company on May 29.
  • BIG BITE SC was registered at 119 Laguna St., Santa Cruz, by Grace Wong St. Clair as an individual business on May 29.
  • PACIFIC PERFORMANCE PEPTIDES was registered at 5000 Scotts Valley Dr., #2, Scotts Valley, by Pacific Performance Holdings LLC as a limited liability company on May 29.
  • TALLIE’S TAILORING, TRUE CRUZ was registered at 875 Monterey Ave., Capitola, by Tallie Adair Crawford as an individual business on May 29.
  • SONS’ PIZZA CO. was registered at 1255 38th Ave., Spc. 58, Santa Cruz, by Jason Anstey as an individual business on May 29.