As addiction related problems surge in Santa Cruz County, many are faced with the overwhelming decision of how to find treatment. So where do we start and how does one find trusted help for addiction recovery? The answer: Experts say we must expand the role of medical doctors. Addiction treatment is health care and should be obtained in the same way other specialty services are- through a referral from your primary care physician. Peter Thomas, the Director of Quality Assurance for the National Association of Addiction Treatment Providers (NAATP), states, “Addiction is a treatable brain disease. Evidence- based addiction treatment starts with quality medical care”.
In a state of crisis or stress, when you’re looking for help – how do you know what to look for? You need quality medical attention, continuum of care including outpatient programming and a healthy, positive support network.

Deciding on the best program can feel overwhelming, so we asked Dr. Singh the founder and Medical Director at The Key Addiction Treatment Center in Santa Cruz, how he recommends starting your journey towards recovery. “At your primary care physician’s office, discuss your primary drug of choice and frequency of use. Be sure to tell them how it is affecting your daily life and relationships. You’ll want to go over the various levels of care that are available, which include, residential treatment programs for 30, 45 or 60 days vs. outpatient programing and/ or sober living environments. Each option has its pros and cons and are very much dependent on the severity of your condition and living situation”, states Dr. Singh. “What’s important is that you seek help as soon as possible”.

If you’re located in Santa Cruz County, The Key Addiction Treatment Center provides close consultation with Dr. Bobby Singh, the founder and Medical Director of the program. Overseeing the treatment of all clients, Dr. Singh is loyally and steadfastly working to provide the absolute best care options for each individual. “That’s why we keep our group sizes small with 3-8 clients per group. We want everyone to feel seen and to have their voices heard here at The Key”.


