Economist Richard McGahey, who has held federal, state and local leadership roles and is regarded as a national expert on urban and regional economic development, has a message for Santa Cruz: Stop supporting misguided housing petitions and policies aimed at curtailing growth. The only way to move Santa Cruz off the list of the nation’s most expensive cities, he says, is to build. He lives part-time in Santa Cruz and points to the petition by the group Housing for People as an example of ill-considered advocacy.
Measure M 2024
Lookout’s news and Community Voices opinion coverage of 2024 Measure M, a ballot initiative on building heights and affordable housing requirements in the city of Santa Cruz.
Posted inCity Life
Urban density is coming to downtown Santa Cruz. This group wants to stop the city from getting taller.
Santa Cruz’s downtown expansion plan is aimed for the lots that currently host Kaiser Permanente Arena, Ace Hardware and Firefly Coffee House. The city has capped building heights in the area at 12 stories. That is still too tall for some. A group called Housing for People is circulating a petition that asks residents whether they want to be able to vote on projects that propose to reach taller than existing height limits on local land.