To apply or verify eligibility for the rent relief program, applicants can visit HousingIsKey.com. While the program was meant to fully launch Monday, some local community partners say the effort did not go smoothly.
Housing & Development
Santa Cruz gets $5 million from state to aid home-building efforts for lower-income people
Santa Cruz will receive $5 million over the next five years to help fund several key affordable-housing developments, the city announced Monday afternoon.
Watsonville council approves two new apartment complexes, each with 50 or more units
The projects at 558 Main St. and 1482 Freedom Blvd. are in different neighborhoods and appeal to a variety of income levels. They’re also sparking discussions about Watsonville’s larger housing policies overall.
Watsonville City Council to consider plans for two new apartment complexes Tuesday
Not-for-profit developer Eden Housing is proposing a 53-unit residential development project for 1482 Freedom Blvd. A 50-unit development is proposed for 558 Main St. downtown.
Santa Cruz proposes law to end camping in parks, beaches and downtown areas inhabited by homeless people
The proposed ordinance the Santa Cruz City Council will consider on Tuesday would ban camping and outdoor living in a large part of the city. If passed, it isn’t “going to solve the homelessness crisis that we have, but it will be one tool that we can use,” one city official says.
‘Moral imperative’: Santa Cruz County sets goal of getting all homeless families sheltered by end of year
County leaders want to prioritize services for homeless families with children, saying the idea of finding housing or shelter for all 120 such families is attainable.
Home prices in county rise significantly amid pandemic, with Santa Cruz median price topping $1 million
The county recorded 255 sales of single-family homes and condos in December 2020. The median price came in at $797,000 — up from $725,000 from the year before. That’s a nearly 10% increase. Read how your community fared in this story.
Big tech, little affordable housing: County asks Facebook, Apple, Google to own part of this market’s problem
Even though Santa Cruz County has long been a bedroom community for Silicon Valley tech workers, the county has received little help from tech giants Facebook, Apple and Google to manage a festering housing affordability crisis, county supervisors say. Last week, county leaders wrote letters asking their over-the-hill neighbors for more aid with the problem.
Major residential, commercial riverfront development goes before Santa Cruz City Council today
The “Riverfront Project,” in the works for more than two years, is up for a final City Council vote. If approved, 175 condos, new commercial space and parking could be coming to downtown.
Santa Cruz City Council approves major, mixed-use Riverfront development
Two council members voted against the Front Street project, saying it lacked enough affordable units to be rented to lower-income people. But other council members saw it as a way to add a mix of housing and link the downtown business district to the San Lorenzo River.

