Jed Williams

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Jed Williams

Lookout Local Revenue and Strategy Consultant; Board Member

Jed Williams is a Revenue and Strategy Consultant, helping to propel key business growth initiatives at Lookout Local. He also serves on the Board of Directors. Previously he was the company’s Chief Revenue Officer and Chief Operating Officer.

Jed is a seasoned media/technology entrepreneur and business leader with two decades of experience building mission-driven local media. Most recently, he was the director of revenue and growth at WRAL Digital, a division of Capitol Broadcasting Company, the largest local media company in North Carolina. There, he led audience, revenue and sales growth initiatives across WRAL’s website, mobile & connected TV apps and niche brands.

Prior to that, Jed co-founded Check Out DFW, a first-of-its-kind real estate and community platform serving the fastest-growing cities in the Dallas-Fort Worth metro. The company was acquired in 2022. 

Jed has taught “The Business of Media” in the Digital Communication M.A. program at the Hussman School of Journalism and Media at the University of North Carolina-Chapel Hill, the same school where he received his master’s degree in media business and was named the Outstanding M.A. Graduate by the school.  

Jed’s insights have been cited by The New York Times, The Wall Street Journal, USA Today, Bloomberg, Digiday, Fox Business and the BBC, and published by the Columbia Journalism School and the Yale School of Management.