Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

Here is what’s new in local business recently.

New businesses

  • PIZZAMIA was registered at 30 E. 5th St., Suite E, Watsonville, by Lupita Zamora as an individual business on March 9.
  • EMILY’S TINY THINGS was registered at 1735 Escalona Dr., Santa Cruz, by Emily Soffrin as an individual business on March 9.
  • YOSEMITE LIFE was registered at 7960 Soquel Dr., Suite B # 158, Aptos, by Mountainscaliing.me LLC as a limited liability company on March 9.
  • WILLOWPOND WELLNESS was registered at 6530 Highway 9, Felton, by Susan Jane Gulbe Walsh as an individual business on March 9.
  • JA&T HOME IMPROVEMENTS was registered at 485 Holohan Rd., Apt 106, Watsonville, by Jose De Jesus Guerrero Diaz as an individual business on March 9.
  • SIDEQUEST VENDING was registered at 130 Lorien Way, Ben Lomond, by Tyler Moon Emanuel as an individual business on March 9.
  • HYDRO SCRUB ELITE was registered at 2355 Jarvis Rd., Santa Cruz, by Desert Dudez LLC as a limited liability company on March 9.
  • KINETRA ENGINEERING was registered at 240 Crescent Ct., Scotts Valley, by David Robinson as an individual business on March 10.
  • BEST DAY EVER SENIOR SERVICES was registered at 190 Eleana Dr., Ben Lomond, by Hannah Joy Warners as an individual business on March 10.
  • J & A SERVICE was registered at 417 Thin Edge Rd., Santa Cruz, by J&A Multiservices, LLC as a limited liability company on March 11.
  • RHS VEHICLE SALES was registered at 320 E. Lake Ave., Watsonville, by Rodolfo Juni Capulong as an individual business on March 11.
  • TERMINAL ELECTRIC SUPPLY was registered at 130 Scenic St., Apt. A, Santa Cruz, by Pac-supply LLC as a limited liability company on March 11.
  • PROSPIRE DIGITAL MARKETING was registered at 1315 Seabright Ave., Santa Cruz, by Angela Tonin Santos as an individual business on March 11.
  • STARFISH PUBLISHING was registered at 302 Village Creek Rd., Aptos, by John Jason Long as a business operated by a married couple on March 12.
  • MOMO was registered at 1255 38th Ave., Santa Cruz, by Chun Chiu Chan as a co-partnership on March 12.
  • A TOUCH OF RAIN was registered at 2 Johnson Way, Scotts Valley, by Lorraine Carranco as an individual business on March 12.
  • ALRECK CONSTRUCTION was registered at 3935 Melton St., Santa Cruz, by Dustin Lee Alreck as an individual business on March 13.
  • SEABRIGHT SEAFOOD was registered at 715 Windham St., Santa Cruz, by Paul Hughes Winkler as an individual business on March 13.
  • SOFT LANDINGS DOULA & PERINATAL SERVICES was registered at 12 Crescent Dr., Scotts Valley, by Grace Chen-Darrow as an individual business on March 16.
  • CLEAR VISION MORTGAGE was registered at 4061 Soquel Dr., Soquel, by Sunrise Bay Mortgage Inc as a corporation on March 16.
  • PACIFIC HAULING was registered at 160 Carol Way, Aptos, by Maria Lydia Habr as an individual business on March 16.
  • BLACK DIAMOND FINANCIAL ADVISORY was registered at 1013 Live Oak Ave., Santa Cruz, by Theodore Monohon as an individual business on March 17.
  • GRAYTECH was registered at 6 Deerfield Dr., Scotts Valley, by David Rennie Gray as an individual business on March 17.
  • BAY AREA ORTHOBIOLOGICS was registered at 2425 Porter St., Suite 17, Soquel, by Pc The Osteopathic Way as a corporation on March 18.
  • PACIFIC COWBOYS was registered at 214 Wixon Ave., Aptos, by Zade Stone-Hinds as an individual business on March 18.
  • WESTSIDE WINDOWS was registered at 10 Sunlit Lane, Santa Cruz, by Eric William Drake Tucker as an individual business on March 18.
  • STANDARD 8, STNDRD 8, STNDRD VIII was registered at 163 Silverwood Dr., Scotts Valley, by Cre8f8 Holdings, LLC as a limited liability company on March 18.
  • BROCCOLI BARREL REMEDIES was registered at 1051 41st Ave., Santa Cruz, by Frank Guzman Cook as an individual business on March 19.
  • PONTE BONITA was registered at 251 E Lake Ave., Unit 3, Watsonville, by Ariane Encizo Felix as an individual business on March 19.
  • KIND GUIDES was registered at 110 Palo Verde Terrace, Santa Cruz, by Karen Lynn Menehan as an individual business on March 19.
  • HOLLISTER MOBILE AUTO GLASS, MONTEREY MOBILE AUTO GLASS, SANTA CRUZ MOBILE AUTO GLASS was registered at 23 A Kilburn St., Watsonville, by Guillermo Pineda as an individual business on March 20.
  • ARTING WAYS was registered at 5151 Soquel Dr., Soquel, by Arting Ways, LLC as a limited liability company on March 20.
  • VOYAGESCHOLAR was registered at 411 Ventana Way, Aptos, by Mark D. Junod as an individual business on March 20.
  • STIRRED AND STYLED was registered at 490 Brier Dr., Boulder Creek, by Stirred And Styled LLC as a limited liability company on March 20.

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