Longtime UC Santa Cruz researcher Joji Muramoto is the first organic soil specialist employed by the University of California system. The rich history of the area’s organic movement was largely spawned in the northern half of Santa Cruz County and inspires people like him. But the market-driven realities that prevent more South County farmers from growing organic present an ongoing challenge to sustainability and a reduction in carcinogenic pesticide use.
Seeds of Change
Pressure building on pesticides, Driscoll’s says it will consider organic-only by schools
A new advocacy group’s campaign to educate the public about the dangers of pesticides sprayed near neighborhoods with schools in Watsonville has also focused specific pressure on berry giant Driscoll’s, a multibillion-dollar company spawned in Santa Cruz County. Leaders at Driscoll’s and its main affiliated grower confirmed to Lookout that they are listening.

