Posted inArts & Entertainment, Events

Weekender: Dinosaur Jr. on the beach, MAH tunes ‘Frequency’ back in and a Midtown Fridays finale

Hi friends, Some time in the next week or so, the ongoing Hollywood writers strike will become the longest such strike in the industry’s history. Will the suits ever learn that everything begins with good writing? Take care of your scribes already. Now, on with the show. This Just In! Living legend alert! The great […]

Posted inCity Life

Midtown Fridays ending season with a bang as organizer celebrates a milestone

The Sept. 29 edition of Midtown Fridays will be double the size of the usual block party along Soquel Avenue, with Santa Cruz legend James Durbin headlining and 30 vendors lined up. All that comes as organizer Matthew Swinnerton celebrates 10 years in business for his one-man company, Event Santa Cruz. “We have a lot of manufactured experiences to connect people,” Swinnerton says of the current scene and how Event Santa Cruz aims to be different. “And I always wanted to make sure ours were genuine.”

Posted inHousing & Development

What’s our vibe? Can Santa Cruz learn from Miami Beach?

Urban muraling, colorful and unique lifeguard towers and more. Santa Cruz finds itself in the throes of some big changes brought about by the ambitious plans for development, ones that could make the city look and feel radically different in just a few years. So it’s time to ask: What can or should the city or its residents do to assert its personality in the public sphere? We want your ideas — drawn from your travels and experiences.

Posted inCoast Life

Santa Cruz Skateboards hits its 50th anniversary as a crucial component in the history of skateboarding

This year, NHS Inc. — the Seabright-based parent company of Santa Cruz Skateboards — marks its half-century anniversary in the skateboard business. In the immense but imaginary skatepark of today’s skateboarding industry, Santa Cruz Skateboards is that legendary skater that all the other kids stop to watch. It has shaped what the industry looks like today. And it has built a brand that has spilled out beyond the world of skateboarding, becoming a touchstone in the world of commercial art.

Posted inEducation

The winner in latest Cabrillo renaming delay? That a larger conversation continues

On one hand, Juan Rodriguez Cabrillo was a morally dubious character. On the other hand, Wallace Baine writes, an institutional change like the proposed renaming of Santa Cruz County’s community college should leave room to allow community members to get used to that change. So while a decision to put off Cabrillo College’s name change will displease many, the time will allow for some honest examinations.

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