Posted inOpinion from Community Voices

Let’s take a break from pledge break: An open letter to KQED

Robert M. Kaplan loves public television and radio, but hates pledge drives, particularly unnecessary ones, like the one KQED, his beloved station, launched recently. If you do the math, the longtime faculty and health sciences administrator insists, some stations don’t need the pledge money as much as they let on and they should stop shaming patrons for watching. “With revenues exceeding expenses by about $25 million, should we feel guilty about watching ‘Masterpiece Theatre’ without coughing up extra cash?” he asks.

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