Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Bonny Doon / Davenport
Posted inThe Lookout List
Local favorites make perfect gifts: Explore the Lookout List winners
Looking for local favorites this holiday season? Browse a selection of 2025 Lookout List winners below. This Lookout reader-nominated group showcases Santa Cruz County’s most beloved shops, boutiques, makers and specialty retailers — all chosen by our community for their exceptional quality, service and creativity. Whether you need something unique, practical, luxurious or totally unexpected, […]
Posted inLatest News
PG&E drones deploy across Central Coast to identify power line problems ahead of winter storms
Pacific Gas & Electric is deploying drones to remote areas of Santa Cruz County to monitor power lines and identify problems ahead of winter storms.
Posted inBusiness & Technology
Santa Cruz County business filings: Week of Dec. 9
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Posted inBusiness & Technology
This week in Santa Cruz County business: Demolition, relocation eyed for Catalyst; Westside revitalization story; new wine district moves forward
A Silicon Valley developer has proposed demolishing the historic downtown Santa Cruz home of The Catalyst nightclub and erecting a new seven-story, mixed-use building, Jessica M. Pasko reports in her weekly survey of local business. She’s also got news from the Westside, on the local wine industry and more.
Posted inBusiness & Technology
Santa Cruz County business filings: Week of Dec. 2
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Posted inArts & Entertainment
‘A Christmas Carol’ highlights a busy holiday season in Santa Cruz County
The holiday season begins in earnest this weekend, and Santa Cruz County is gearing up for a number of performances, festivals and shows to celebrate the season.
Posted inLatest News
Trio of small earthquakes rattles Santa Cruz County
A trio of earthquakes centered just east of Gilroy was felt throughout the area at 6:16 a.m. on Wednesday morning, according to the U.S. Geological Survey.
Posted inBusiness & Technology
Santa Cruz County business filings: Week of Nov. 25
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Posted inBusiness & Technology
Santa Cruz County business filings: Week of Nov. 18
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.