Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area. Here is what’s new in local business recently. New businesses
Bonny Doon / Davenport
Hurricane Fausto pushing dangerous conditions this weekend to Pacific Coast, including rip currents and sneaker waves
A beach hazards statement will be in effect from Saturday morning through Tuesday afternoon for beaches along the Pacific Coast, including Santa Cruz County, warning that Hurricane Fausto could generate dangerous ocean conditions that could sweep people off their feet and pull them into the water.
Best of Santa Cruz County entertainment, arts & food events this weekend, July 23-26
With the weekend nearly here, check out things to do around Santa Cruz County with a recommendation from Lily Belli and a specially curated list from Lookout’s BOLO events calendar.
The unwanted top spot: Santa Cruz County remains most expensive rental market
Santa Cruz County is in first place — but not in a good way. It has once again been named the country’s most expensive rental market, marking four years in a row that it has claimed the top spot.
Beyond free access: UC Santa Cruz study exposes the hidden barriers to California’s beaches
A new UC Santa Cruz study reveals that despite California’s strong access laws, historical discrimination, wealth disparities and systemic barriers still make the state’s coastlines overwhelmingly white and affluent.
The best things I ate and drank in Santa Cruz County in June
A monthly roundup of Santa Cruz County dining highlights celebrates the start of summer with four finds: a barley and kale salad in Davenport, a smash burger at the Santa Cruz Beach Boardwalk, and a blue corn cookie and poke bowl in Santa Cruz.
Lily Belli on Food: Hanloh delivery collab, Pleasure Point butcher moves, and summer neighborhood bounty
The latest in Santa Cruz County food & drink from Lookout correspondent Lily Belli.
Carmageddon: Annual roadwork shifts to North County; RTC Aptos property dispute trial set for September
The county’s annual roadwork reached North County last week and will continue in the area through late August. Meanwhile, the property dispute between the Santa Cruz County Regional Transportation Commission and Aptos property owners is now scheduled to go to trial in early September.
Santa Cruz County has some of the strictest fireworks laws in California. Here’s what you need to know ahead of July Fourth
Starting July 3 at 8 a.m., the Santa Cruz Police Department will enforce a citywide safety enhancement zone. This means fines for violations of the city’s municipal code, including the illegal discharge of fireworks, will be tripled. With thousands expected to flock to Santa Cruz from around the Bay Area this long weekend, here’s what you need to know about the fireworks laws ahead of July Fourth.
Santa Cruz County 2026 primary election results in charts: Final tallies for all county races
With the Santa Cruz County Clerk certifying the results of the June primary election on Friday, see how all the local races shook out in chart form.

