Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

Here is what’s new in local business recently.

New businesses

  • BETTER DAYS was registered at 269 Zurich Ave., Watsonville CA 95076 by Julie A Zeise as an individual business on July 13.
     
  • FENIXA was registered at 2623 41st Avenue, Soquel CA 95073 by Fenixa LLC as a Limited Liability Company on July 13.
     
  • PENINSULA CONSTRUCTION was registered at 1185 San Andreas Rd, Watsonville CA 95076 by Ricard Carl Rodriguez as an individual business on July 14.
     
  • PALETERIA LOS FRESEROS was registered at 7985 Highway 9, Ben Lomond CA 95005 by Paleteria Los Freseros LLC as a Limited Liability Company on July 14.
     
  • THE INTERCONNECT PRESS was registered at 849 Almar Ave., Suite C-191, Santa Cruz CA 95060 by Claudia Michele Lamoreaux as an individual business on July 15.
     
  • TRICORD GENOMICS was registered at 117 Gault St., Unit G, Santa Cruz CA 95062 by Mark Diekhans as an individual business on July 15.
     
  • SIENA STUDIOS-CREATIVE DESIGN was registered at 523 Centennial St., Santa Cruz CA 95060 by Siena E. Royer as an individual business on July 16.
     
  • HORIZONVIEW TECHNOLOGIES was registered at 117 Goss Ave., Santa Cruz CA 95065 by Sky Horse LLC as a Limited Liability Company on July 16.
     
  • IRON ROSE DESIGNS was registered at 1434 El Rancho Dr, Santa Cruz CA 95060 by Emillie Rose Feenan as an individual business on July 17.
     
  • TALLIE’S TAILORING, TRUE CRUZ was registered at 1840 41st Ave. Ste 102-116, Capitola CA 95010-2527 by Tallie Adair Crawford as an individual business on July 17.
     
  • MOUNTAIN HIGH CRAFTERS was registered at 81 Vick Dr, Santa Cruz CA 95060 by Brent Clarence Jacobs as an individual business on July 20.
     
  • ELIZABETH ANN STUDIOS was registered at 1567 Pesce Way, Santa Cruz CA 95062 by Elizabeth Ann Plummer as an individual business on July 20.
     
  • MB BOOKKEEPING was registered at 618 Mckenzie Avenue, Watsonville CA 95076 by Silva Anthony as an individual business on July 20.
     
  • FUEGO JALISCIENSE was registered at 738 Martinelli St., Watsonville CA 95076 by Aldo Perez-lara as an individual business on July 20.
     
  • ALWAYS RIDING NEVER HIDING CLOTHING was registered at 1045 Water St. A, Santa Cruz CA 95062 by Conquistadores Fernandez LLC as a Limited Liability Company on July 20.
     
  • NAUTICAL CUSTOMS SANTA CRUZ was registered at 1045 Water St. A, Santa Cruz CA 95062 by Conquistadores Fernandez LLC as a Limited Liability Company on July 20.
     
  • CROSSOVER CREATORS FUND was registered at 2a Madrone Ave., Mount Hermon CA 95041 by Crossover Sound Waves Incorporated as a corporation on July 21.
     
  • BROTHERS KEEPER BASKETBALL was registered at 1840 Wharf Rd, Capitola CA 95010 by Brothers Keeper Basketball LLC as a Limited Liability Company on July 21.
     
  • BMS AUTOMATIC GATES was registered at 325 Soquel Ave. #200, Santa Cruz CA 95062 by Bms Garage Doors And Gates, Inc. as a corporation on July 21.
     
  • WALTZ BEHAVIOR GROUP was registered at 231 Oregon Street, Santa Cruz CA 95060 by Access Educational Solutions LLC as a Limited Liability Company on July 21.
     
  • COASTAL HOME CONCIERGE was registered at 3357 Chardonnay Rd, Soquel CA 95073 by Anne M.f. Harrison as a general partnership on July 22.
     
  • PACIFIC COAST ELECTRICAL SOLUTIONS was registered at 836 Seacliff Drive, Aptos CA 95003 by Pacific Coast Trades Group, Inc. as a corporation on July 22.
     
  • THE APPLE BIN FRUITSTAND was registered at 1907 East Lake Ave., Watsonville CA 95076 by George Basich as a business operated by a married couple on July 22.
     
  • ALEGEND, EOSGROVE, LEGEND TEXT was registered at 160 Pine Flat Rd, Santa Cruz CA 95060 by Hencke,joseph David as an individual business on July 22.
     
  • SIGNAL INSTITUTE was registered at 2125 Pleasant Valley Rd, Aptos CA 95003 by Braveheart Inc. as a corporation on July 22.
     
  • THE QUEEN PUPUSAS was registered at 163 West Lake Ave., Watsonville CA 95076 by Nelia Rivas as a co-partnership on July 23.
     
  • CRUZ’N SHUTTLES AND TOURS was registered at 200 12th Avenue, Santa Cruz CA 95062 by Cruz’n Transportation LLC as a Limited Liability Company on July 23.
     
  • NURTURED BEGINNINGS was registered at 525 Airport Blvd. #52, Watsonville CA 95076 by Mayra Paulina Fernandez-zamora as an individual business on July 23.
     
  • DAY VALLEY DAHLIAS, DAY VALLEY GARDENS was registered at 1805 Leslie Ln, Aptos CA 95003 by George J. Lucchesi as a business operated by a married couple on July 23.
     
  • SHOCKWAVE SANTA CRUZ was registered at 9509 Soquel Drive, Aptos CA 95076 by Hastings Chiropractic Inc. as a corporation on July 23.
     
  • RESTORATIVE INK LLC was registered at 7495 Soquel Drive, Suite D, Apots CA 95003 by Restorative Ink LLC as a Limited Liability Company on July 24.
     
  • PACIFIC COFFEE ROASTING COMPANY S.C. was registered at 815 Ocean St., Santa Cruz CA 95060 by Hassan Ayyad as an individual business on July 24.
     
  • MITCHELL MAINTENANCE was registered at 45 Boling Rd, Royal Oaks CA 95076 by Richard Mitchell as an individual business on July 24.
     
  • TACOS DON VERGAS was registered at 55 Gardner Ave., Watsonville CA 95076 by Rene Hernandez Resendiz as an individual business on July 24.