EASTSIDE / LIVE OAK / PLEASURE POINT NEIGHBORHOOD BRIEF
Good morning! It’s October 3 — here’s what’s going on in your community today…
Mostly sunny and hot in Eastside / Live Oak / Pleasure Point
Today will be mostly sunny and hot; caution advised if doing strenuous activities outside. The high will be 92 with a low of 66.
9 am
74°

Mostly sunny
11 am
84°

1 pm
90°

3 pm
91°

5 pm
84°

7 pm
77°

Mostly clear
Eastside / Live Oak / Pleasure Point news
Chef Katherine Stern’s The Midway in Santa Cruz features a hyper-seasonal menu with 95% local ingredients. Proponents and opponents argue about Measure Z, which proposes a beverage tax.
Measure Z: Why the sugar-sweetened beverage tax is a health and equity win for Santa Cruz
By Sepideh Taghvaei, Elaine Johnson, Scott Roseman
Oct 3, 2024
Property development
- A permit application has been filed for a new development project at 3500 Paul Sweet Rd, Santa Cruz. The proposal outlines plans to construct an 84-unit multifamily residential building at this location. This development aims to address housing needs in the area, and residents are encouraged to stay informed about the project’s progress and any potential community meetings or discussions that may arise as the application moves through the approval process. (view details)
Property code violations
County officials cite property owners for issues such as substandard housing, illegal uses of buildings, property maintenance, abandoned appliances or furniture, construction without permits, and other issues that affect public safety and quality of life.
- A longstanding code violation at 355 30th Ave has been resolved. Initially cited on November 21, 2022, the property was found to have undergone an unpermitted interior remodel and an unpermitted sewer line upgrade. These significant modifications were made without the necessary permits, bypassing essential legal and regulatory procedures. The property owner has now addressed these issues and has been assessed fees that must be paid to the county, bringing the property back into compliance with local building codes.
- The code violation at 1936 Halterman Ave, Santa Cruz, has finally been resolved. Initially cited on February 23, 2011, the violation involved a converted school bus on the property that was connected to utilities and occupied, suggesting its use as a living space in potential non-compliance with local building and zoning regulations. The property owner has now been assessed fees that must be paid to the county, marking the conclusion of this decade-long issue.
New local businesses
- A new business named ELSIE’S FERMENTARY was registered at 205 Pinewood Street, Santa Cruz CA 95062 on September 23. The business was registered by ELSIE’S FERMENTARY LLC as a Limited Liability Company.
- A new business named OAKS HAIR DESIGN was registered at 3400 Paul Sweet Rd, Santa Cruz CA 95065 on September 23. The business was registered by SIGALA SANCHEZ, ANGELA as an individual business.
- A new business named SANTA CRUZ DRUM RENTAL was registered at 1255 38th Ave., Spc. 14, Santa Cruz CA 95062 on September 16. The business was registered by LINDBLAD, JOANNA as an individual business.
- A new business named EMBERPAIGE was registered at 3351 Via Gargano, Santa Cruz CA 95062 on September 17. The business was registered by APRIL ABBIE LILLIS as an individual business.
- A new business named A’MAR BRIDAL was registered at 3912 Portola Drive, Suite 3, Santa Cruz CA 95062 on September 17. The business was registered by MARTINEZ, AYLIN DANIELLE as a co-partnership.
Community crime report
- Police assisted in an investigation of domestic violence that occurred at midnight on October 2 near the 500 Block of Ocean St in Santa Cruz. (source)
- A vehicle was reported stolen without the owner’s consent at 9 p.m. on October 1 near the 100 Block of Coloma St in Santa Cruz. (source)
- On September 30 at 9 a.m., there was an incident involving disorderly conduct near the 600 block of Soquel Avenue in Santa Cruz. A person, who was under the influence of drugs, was trespassing and obstructing business operations. The police spoke with the manager about the situation. (source)
- A vehicle was broken into at 8 a.m. on September 30 near the 400 block of Atlantic Avenue in Santa Cruz. (source)
- A man was given a citation and released because he had several warrants. This happened at 3 a.m. on September 30 near Ocean St and Leonard St in Santa Cruz. (source)
- A person was given a citation and released for not showing up in court for a charge of possessing a controlled substance. This happened at 2 a. on September 30 near the 150 Block of Ocean St in Santa Cruz. (source)
- A person was given a citation and released for having illegal drugs. This happened at 2 a.m. on September 30 near Felker St & E. Levee in Santa Cruz. (source)
- A person was given a citation and released for not showing up in court for a simple possession of narcotics charge. This happened at 1 a.m. on September 30 near the 160 Block of Ocean St in Santa Cruz. (source)
- A DUI accident occurred at 12 a.m. on September 29 near Riverside Avenue at San Lorenzo in Santa Cruz. The driver was under the influence of alcohol and caused an accident that resulted in minor injuries. (source)
- A serious battery incident resulting in injury occurred around midnight on September 28 near the 600 Block of Ocean St in Santa Cruz. (source)
Disclosure: Police incidents are partially generated by artificial intelligence. We are constantly working to improve the accuracy and quality of our AI-generated content. However, there may still be errors or inaccuracies. If you have any questions or concerns, please contact us.
No traffic problems nearby
We checked with state and county agencies — the roads look good!
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