Bright Plaza has become a talking point in the city of Santa Cruz’s debate over housing, development and neighborhood change. The site could eventually hold more than 200 affordable homes, along with space for local businesses. Here, Workbench owners Jamileh Cannon, Tim Gordin and Sibley Simon explain the reasoning behind the project – and that building here follows a long-standing city plan for denser housing along commercial corridors. They address the concerns surrounding the project, explain why they believe Santa Cruz needs to make room for more housing, and invite the public to join Tuesday’s community meeting about the project.
Bright Plaza
Lookout news and Community Voices opinion coverage of Bright Plaza, a proposed development at Seabright Avenue and Soquel Avenue in Santa Cruz.
Even bright people get confused about Santa Cruz housing – especially now in Seabright
The debate over Workbench’s proposed Bright Plaza project has become tangled in misunderstandings about what is actually being proposed, how the city approval process works, what qualifies as affordable housing and where higher-density housing belongs, writes affordable housing advocate and former Santa Cruz mayor Don Lane. Santa Cruz can disagree about development without letting misinformation, hyperbole and name-calling replace thoughtful debate, he writes. Before we decide what kinds of housing belong in our community, he insists that we should separate preliminary drawings from actual proposals, affordable housing from market-rate housing and legitimate concerns from exaggerated claims.
Suddenly Seabright? Where has Ryan Coonerty been on development all this time?
Ami Chen Mills, running for mayor of Santa Cruz, pushes back against the assertion by her opponent, Ryan Coonerty, that she has taken a stance “too late” on the project proposed at Seabright and Soquel avenues. She presents the politics behind the Seabright project, criticizes Coonerty’s record on development and local control and explains her own evolving approach to the housing crisis. She argues for truly affordable housing, tenant protections, neighborhood-scale development and stronger local oversight.
Santa Cruz mayoral candidates oppose 6-story housing project at Seabright and Soquel; wish to regain some local control over building
Santa Cruz mayoral candidate Ryan Coonerty wasn’t shy with expressing his disapproval of a proposed housing development at the intersection of Seabright Avenue and Soquel Avenue. His mayoral opponent, Ami Chen Mills, said she also disapproves of this development despite wanting to continue to build affordable housing.
This week in Santa Cruz County business: Workbench files pre-application for new housing on site of Seabright business plaza; Joby makes moves in Texas
In her weekly look at local business, Jessica M. Pasko reports on a proposed six-story mixed-use development in Santa Cruz, Joby Aviation’s latest maneuvers and names, numbers and dates to know.

