With the final vote count certified on Dec. 3, Lookout’s On the Campaign Trail delivered Election 2024 results, reaction and analysis from across Santa Cruz County and beyond.
Capitola City Council 2024
Jensen, Orbach win seats on Capitola City Council
With final results now in, Gerry Jensen and Melinda Orbach have won the race for two open Capitola City Council seats, with 34% and 29% of the vote, respectively.
A Lookout View: Gerry Jensen and Melinda Orbach for Capitola City Council
The Lookout Editorial Board endorses Gerry Jensen and Melinda Orbach for Capitola City Council. Jensen’s proven commitment to the community and Orbach’s emphasis on resiliency and city services stand out among the four candidates for two open seats.
Under the specter of housing growth and coastal resilience, four candidates face off for Capitola City Council
Two seats are open on the Capitola City Council this fall. Incumbent Margaux Morgan is seeking reelection, Gerry Jensen and Enrique Dolmo Jr. return to the ballot after narrow losses in 2022 and Melinda Orbach, the lone political newcomer, enters the race with a vision for the city’s west side and 41st Avenue corridor.
Coke, Pepsi and Red Bull spend big to defeat Santa Cruz’s soda tax
A key pre-election campaign finance reporting deadline on Thursday revealed that the biggest players in America’s soft drink industry, including the parent companies of Coke, Pepsi, Dr Pepper and Red Bull, have donated nearly $1 million to defeat a city of Santa Cruz ballot measure this fall that would enact a special tax on sugary drinks.
Letter to the editor: Gerry Jensen is a strong leader for Capitola City Council
In a letter to the editor, a pair of Capitola residents outline their support for city council candidate Gerry Jensen.
Letter to the editor: Join us in voting for Gerry Jensen for Capitola City Council
In a letter to the editor, a pair of Capitola residents outline why they’re supporting city council candidate Gerry Jensen.

