Posted inBusiness & Technology

New wave of vintage clothing stores helping drive a retail renaissance in downtown Santa Cruz

In the past 12 months, six new vintage stores have opened in Santa Cruz, contributing to a rebound of foot traffic downtown after pandemic lockdowns. Analysts say Santa Cruz’s vintage boom is being driven by younger shoppers and their increasing appetite for unique, environmentally sustainable second-hand clothing over mass-produced new items.

Posted inHealth & Wellness

New Santa Cruz County health officer Lisa Hernandez on how data can help solve our biggest health challenges

After working in obstetrics and gynecology for four years, Lisa Hernandez soon realized that she had a true passion for addressing public health at the community level. Since then, she has worked in a number of public health positions, including a three year stint in Santa Cruz County from 2013 to 2016. Now, she returns as health officer. Lookout caught up with her ahead of her first day on the job.

Posted inArts & Entertainment

Fourth of July parades showcase Americana in all its star-spangled, Santa Cruz County glory

Wallace Baine took in both the World’s Shortest Parade in Aptos and the Independence Day parade on Main Street in Watsonville, all before lunch time Tuesday. The classic cars, the spectators draped in star-spangled fabulousness, the surfers riding faux waves on the back of a truck, the people dressed in traditional ritual Indigenous attire, the political views on T-shirts — Santa Cruz County’s Fourth of July parades offered a portrait of the complexities of America in 2023.

Posted inLatest News

Santa Cruz County reports first local death linked to potent animal tranquilizer xylazine

Santa Cruz County’s public health department is warning of an increasing prevalence of xylazine in the local drug supply. The powerful sedative isn’t an opioid and doesn’t respond to the overdose-reversal drug naloxone. The warning comes after the death of a San Jose woman in Santa Cruz in early June and as the county recently reported that overdoses hit their highest rate in more than a year.

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