Posted inOpinion from Community Voices

Toward a March 2024 housing bond measure in Santa Cruz

James Weller, a local housing advocate, thinks he has an answer to our community’s most vexing issue, the fact that most of us cannot afford to pay the exorbitant cost of housing. The state has mandated Santa Cruz County build more, Weller writes, but developers won’t build unless they can make a profit by charging high rents. “But what if we had a public subsidization fund so we could pay developers some fraction of their marginal cost per unit” so that more units could be low-rent dwellings, he asks.”Maybe we could pay them enough to make a profit on the deal.”

Posted inHousing & Development

Riverfront, first of three big housing developments along San Lorenzo River, is underway

Demolition has begun along Front Street in downtown Santa Cruz for the new complex to be known as the Riverfront Apartments. The Riverfront project represents a big leap forward in the city’s efforts to develop along the San Lorenzo River levee. It is the first of three projects planned for the Front Street corridor along the river between Soquel Avenue and Laurel Street.

Posted inOpinion from Community Voices

New housing is coming to our communities — be part of the process

The next six months will be transformative for Santa Cruz County. In that time, each city council and the county board of supervisors (for the unincorporated areas) will be adopting “housing elements” that will serve as a blueprint of how each community meets its state-mandated housing needs. The process is complex, write housing advocates Don Lane and Elizabeth Madrigal. But the decisions will affect everyone. It’s in everyone’s interest, they say, to get involved now.

Posted inOpinion from Community Voices

Don’t trust the city: Oversized vehicle ordinance poses an existential threat to the unhoused

Reggie Meisler, an advocate for the unhoused, has a simple message for the California Coastal Commission members set to vote Thursday on the validity of Santa Cruz’s contentious oversized vehicle ordinance: Be wary. The city, he writes, has “had numerous opportunities to practice restraint” in ticketing and towing vulnerable people and has repeatedly proved itself untrustworthy. He says the ordinance is “discriminatory” and makes the lives of needy people worse.

Posted inUncategorized

Santa Cruz City Council advances plan for more than 3,700 housing units — a fourfold increase — by 2031

It’s full speed ahead for the accelerated building of housing for the city of Santa Cruz over the next eight years. Plans long in the works call for development of more than 2,000 housing units along the city’s main corridors of Mission, River, Ocean and Water streets and Soquel Avenue. On Tuesday, the council unanimously approved the plan that now advances to state review.

Verify your email

We'll send a verification code to .

Sign up for newsletters

Get the best of Lookout Santa Cruz directly in your email inbox.

Sending to:

Gift this article