Measure C has solidified its lead in Santa Cruz’s competing affordable housing ballot measures, earning 54% of the city’s vote compared to just 12% for Measure B. The measure, expected to raise $4.5 million annually through new property taxes, continues to gain ground as officials tally the remaining 8% of county ballots.
Eastside / Live Oak / Pleasure Point
Eastside Santa Cruz, Live Oak and Pleasure Point neighborhoods
Posted inLatest News
Changing tides in Santa Cruz water management seek to support fish populations in the San Lorenzo
Salmon and trout populations in Santa Cruz’s watersheds, such as the San Lorenzo River, have taken a hit in recent decades. Now, officials at the city’s water department hope that retooling water regulations will help reestablish fish — and build sustainability in Santa Cruz’s water systems.
Posted inPolitics & Policy
Santa Cruz County special election 2025: Measure C declares victory
Read the latest updates from the 2025 special election and see the results for Measures B and C in the city of Santa Cruz and California Proposition 50.
Posted inHousing & Development
Election 2025: Santa Cruz affordable housing advocates celebrate win on Measure C
Santa Cruz voters have approved Measure C, the housing advocate-supported ballot initiative, with more than 53% of the vote, while the competing Measure B, supported by local real estate interests, failed with just 11.9%. County officials continue counting ballots, with the next update on Friday at 4 p.m.
Posted inArts & Entertainment
Best 9: Top events for the week ahead in Santa Cruz County arts & entertainment, Nov. 6-13
With the weekend nearly here, check out Wallace Baine’s Best 9 recommendations for things to do around Santa Cruz County via Lookout’s BOLO events calendar.
Posted inLatest News
Santa Cruz, city workers strike tentative agreement; union vote still pending
The City of Santa Cruz and its unionized workers reached a tentative agreement for a new three-year contract that includes cost-of-living adjustments and paid trauma leave, among other conditions. The union will vote on whether to accept the agreement next week.
Posted inLatest News
Two surfers rescued at The Hook, one hospitalized
Two surfers were rescued from rough waters at The Hook off the intersection of East Cliff Drive and 41st Avenue on Wednesday morning, one of whom was hospitalized.
Posted inPolitics & Policy
Election 2025: Measure C takes slim lead in dueling Santa Cruz affordable housing plans
Measure C, an affordable housing measure backed by housing advocates and Santa Cruz officials, was narrowly winning its race as of early Wednesday, with about 52.5% of the vote. Measure B, a competing measure sponsored by local realtors, was poised for defeat, earning only about 12% of votes.
Posted inBusiness & Technology
Santa Cruz County business filings: Week of Nov. 4
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Posted inLatest News
County boaters can dispose of expired flares at Santa Cruz Harbor on Sunday
Santa Cruz County is hosting an event at the harbor for boaters and others to drop off expired or unwanted marine flares.