Two former Apple engineers operating out of Scotts Valley will have their invention in stores across the country, the Santa Cruz County Regional Transportation Commission has a new (interim) boss and facts, figures and dates to know across local business.
Scotts Valley
Backed by Apple design luminary, Scotts Valley company’s portable blender inks Williams Sonoma deal
Former Apple engineers Matthew Moore and Dakota Adams have found notable backers in the tech community for their cordless blending invention, and have designs on capturing more hearts and minds in 2024 from their headquarters in Scotts Valley.
This week in Santa Cruz County business: Capitola’s King’s Plaza, cannabis burglaries, math business for sale
In her weekly roundup of news and notes from the Santa Cruz County business community, Jessica M. Pasko digs into where pharmacy closures across the county fit into the industry’s challenges nationwide, a slowdown in fall tourism, and the latest businesses opening and closing across the community.
Hitch craft: New Scotts Valley festival celebrates local connections to the great Alfred Hitchcock
Many in Santa Cruz County know that legendary filmmaker Alfred Hitchcock had a retreat in Scotts Valley, and with the city’s new performing arts center providing a worthy setting, locals aim to burnish that connection March 10-11 with a celebration including film screenings, historical presentations and a costume contest.
‘One more step toward healing’: Scotts Valley High community commemorates suicide death of Mateo Deihl
One year ago, a 15-year-old freshman who exuded universal kindness took his own life. His parents say they detailed in multiple letters to the Scotts Valley Unified School District, over many months, incidents of harassment, discrimination and bullying at the middle and high schools. Those who attended the celebration of Mateo Deihl say they’re hopeful that an increase in kindness and acceptance in a community that has struggled with those virtues will be his legacy.
At Scotts Valley City Hall, Santa Cruz County’s oldest documented archaeological site display gets an update
While most Santa Cruz County residents might not realize it, one of the oldest documented archaeological sites in California is located under the Scotts Valley City Hall and police department. Local archaeologists and community members are upgrading a display at the Scotts Valley City Hall to reflect its importance.
Guide to food trucks and pop-ups in Santa Cruz County
Forty food trucks and pop-ups now dot the Santa Cruz County landscape. Call it global food tourism — within 30 minutes. Here’s where to find dumplings, Cubanos, yakitori, adobo, tapas and so much more.

