Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area. Here is what’s new in local business recently. New businesses
Scotts Valley
Posted inEvents
Best of Santa Cruz County entertainment, arts & food events this weekend, July 23-26
With the weekend nearly here, check out things to do around Santa Cruz County with a recommendation from Lily Belli and a specially curated list from Lookout’s BOLO events calendar.
Posted inHousing & Development
The unwanted top spot: Santa Cruz County remains most expensive rental market
Santa Cruz County is in first place — but not in a good way. It has once again been named the country’s most expensive rental market, marking four years in a row that it has claimed the top spot.
Posted inLatest News
Beyond free access: UC Santa Cruz study exposes the hidden barriers to California’s beaches
A new UC Santa Cruz study reveals that despite California’s strong access laws, historical discrimination, wealth disparities and systemic barriers still make the state’s coastlines overwhelmingly white and affluent.
Posted inPolitics & Policy
Meet the two moms behind Scotts Valley’s new pro-democracy group
After the killings by federal immigration officers of Renee Good and Alex Pretti, two U.S. citizens, moms Holley Gilliland and Jess Florence decided they wanted to work together and take action in their own city of Scotts Valley, rather than drive down Highway 17. They have since spearheaded three other events, slowly building their new pro-democracy group that has close ties to Indivisible Santa Cruz County, called Scotts Valley Democracy Rising.
Posted inEvents
Best of Santa Cruz County entertainment, arts & food events this weekend, July 9-12
With the weekend nearly here, check out things to do around Santa Cruz County with a recommendation from Lily Belli and a specially curated list from Lookout’s BOLO events calendar.
Posted inLatest News
Carmageddon: Annual roadwork shifts to North County; RTC Aptos property dispute trial set for September
The county’s annual roadwork reached North County last week and will continue in the area through late August. Meanwhile, the property dispute between the Santa Cruz County Regional Transportation Commission and Aptos property owners is now scheduled to go to trial in early September.
Posted inHealth & Wellness
‘Abandoned by Dignity’: Medical foundation changes contract structure with Dominican Hospital physicians, leading to more than a dozen departures
Dignity Health Medical Foundation’s decision to change its physician contracting structure has prompted more than a dozen doctors and advanced practice providers to work for other health systems. Patients say they’re concerned about healthcare access, while hospital officials say they’re recruiting new clinicians.
Posted inPolitics & Policy
Santa Cruz County 2026 primary election results in charts: Final tallies for all county races
With the Santa Cruz County Clerk certifying the results of the June primary election on Friday, see how all the local races shook out in chart form.
Posted inPolitics & Policy
Grand jury: Santa Cruz County must move faster on housing, strengthen behavioral health system
The Santa Cruz County Civil Grand Jury issued five reports on Thursday, covering a wide range of topics. Most notably, it focused on challenges contributing to the housing crisis and flaws in the county’s approach to behavioral health, along with pedestrian safety, election integrity, and concerns with the free parking at the county office buildings.
