Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Scotts Valley
Posted inPolitics & Policy
Yes, it’s time to get ready for the election year ahead: What’s up and who’s running
With seats up for grabs on all of Santa Cruz County’s city councils, the county board of supervisors, the California Assembly and the U.S. House of Representatives, plus a new governor to be elected and statewide ballot measures, 2026 figures to be another active election cycle.
Posted inRecreation & Sports
Booming girls’ flag football sees Aptos showcase next week
It’s a seven-on-seven game with less of the bruising action of regular football. As the sport takes off locally and around the country, a Santa Cruz County team takes on one from Monterey County.
Posted inArts & Entertainment
Photo gallery: Looking back on 2025 through photos
Lookout staff photographer Kevin Painchaud gets a front-row view of the events, people, and food that make Santa Cruz such a unique and special place to live. He chose his favorite photos he captured in 2025.
Posted inBusiness & Technology
This week in Santa Cruz County business: Looking back at the businesses that opened in 2025
While 2025 saw many beloved businesses shutter, the year also welcomed many new ones, from retailers to restaurants, entertainment to fitness, all helping shape that uniqueness that is the Santa Cruz County business economy. As we close out the final day of the year, here’s a glance at some of the businesses we gained.
Posted inBusiness & Technology
Santa Cruz County business filings: Week of Dec. 30
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Posted inLatest News
Carmageddon: County moving forward with plan for second phase of Soquel Drive improvements
As the first part of Soquel Drive’s major makeover heads toward completion, Santa Cruz County is seeking a consultant to manage the next phase of the project and get pre-construction work sorted out so it can break ground on the improvements within two years.
Posted inRecreation & Sports
Newsmakers 2025: Kaleb Wing headed to spring training in February with triple digits in mind
Scotts Valley High School shortstop-turned-pitcher Kaleb Wing spent the summer and early fall playing rookie ball in Arizona and learning from older mentors. Now, he’s ready to take on spring training less than a year after the Chicago Cubs took him in the fourth round of the 2025 Major League Baseball draft.
Posted inArts & Entertainment
Best 9: Top New Year’s Eve events in Santa Cruz County arts & entertainment
Check out Wallace Baine’s Best 9 recommendations for things to do around Santa Cruz County on New Year’s Eve (literally and spiritually) via Lookout’s BOLO events calendar.
Posted inLatest News
Wednesday evening traffic: Tree down, road closures, and signal outage in Santa Cruz Co
Wednesday traffic trouble spots in and around Santa Cruz County.