Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Scotts Valley
Carmageddon: County moving forward with plan for second phase of Soquel Drive improvements
As the first part of Soquel Drive’s major makeover heads toward completion, Santa Cruz County is seeking a consultant to manage the next phase of the project and get pre-construction work sorted out so it can break ground on the improvements within two years.
Newsmakers 2025: Kaleb Wing headed to spring training in February with triple digits in mind
Scotts Valley High School shortstop-turned-pitcher Kaleb Wing spent the summer and early fall playing rookie ball in Arizona and learning from older mentors. Now, he’s ready to take on spring training less than a year after the Chicago Cubs took him in the fourth round of the 2025 Major League Baseball draft.
Best 9: Top New Year’s Eve events in Santa Cruz County arts & entertainment
Check out Wallace Baine’s Best 9 recommendations for things to do around Santa Cruz County on New Year’s Eve (literally and spiritually) via Lookout’s BOLO events calendar.
Wednesday evening traffic: Tree down, road closures, and signal outage in Santa Cruz Co
Wednesday traffic trouble spots in and around Santa Cruz County.
This week in Santa Cruz County business: Joby ramps up for 2026, its target year for commercial service launch; looking at businesses that closed in 2025
In her weekly look at local business, Jessica M. Pasko reports on where Joby Aviation stands ahead of what’s poised to be a big year for the Santa Cruz-based company, reviews closures around the county and highlights names and dates to know.
Santa Cruz County business filings: Week of Dec. 23
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Carmageddon: RTC seeking public input on long-term regional plan
The Santa Cruz County Regional Transportation Commission is asking for public input on priorities for its draft 2050 regional transportation plan for the county before it heads to a public hearing at the commission’s January meeting. Meanwhile, county public health received state funding for a variety of traffic safety programs.
Friday evening traffic: Highway 9, 17, 129, 152 lane closures for work
Friday traffic trouble spots in and around Santa Cruz County.
Thursday evening traffic: Highway 17 closures, pedestrian hit on Soquel Dr
Thursday trouble spots in and around Santa Cruz County.

