Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

Here is what’s new in local business recently.

New businesses

  • La Casa De Churros was registered at 87 Marin St., Watsonville, by Jocelyn Lopez-marinez as an individual business on Feb. 24.
  • CIRRATA CHOCOLATES, COCOA VINO was registered at 312 Capitola Ave., Unit A, Capitola, by Capitola Candy LLC as a limited liability company on Feb. 24.
  • REHYDRATE THE EARTH was registered at 331 Mountain View Ave., Santa Cruz, by Lydia Elizabeth Neilsen as an individual business on Feb. 24.
  • FREGOSO CREATIVE was registered at 1255 38th Ave., Spc. 20, Santa Cruz, by Esmeralda Fregoso as an individual business on Feb. 24.
  • CERRUTI FINE FOODS was registered at 3380 Chardonnay Rd., Soquel, by Redstone Products Inc as a corporation on Feb. 24.
  • WOMEN RIDERS WORLD RELAY was registered at 344a Washington St., Santa Cruz, by Wrwr LLC as a limited liability company on Feb. 24.
  • TERRABYTE LAB, TERRABYTE LABS was registered at 210 Old Graham Hill Rd., Santa Cruz, by Itty Bitty Byte LLC as a limited liability company on Feb. 25.
  • LOS JACONA MEXICAN FOOD was registered at 1116 Main St., Watsonville, by Johana Orozco Chavez as an individual business on Feb. 25.
  • FEATHER AND COCO was registered at 116 Gharkey St., Santa Cruz, by Heather Cortazzo as an individual business on Feb. 25.
  • SAM KABERT was registered at 606 15th Ave., Santa Cruz, Sam Kabert as an individual business on Feb. 25.
  • SPELLBOUND STAINED GLASS was registered at 841 Acorn Dr., Boulder Creek, by Meg Davies as an individual business on Feb. 26.
  • BC ESTATES & HOMES was registered at 6990 Highway 9, Felton, by Bailey Cotrona Estates & Homes Inc. as a corporation on Feb. 26.
  • REDISTRIBUTING WHITE WEALTH was registered at 115 Redwood St., Santa Cruz, by Kelly Nicole Archer on Feb. 26.
  • BURTON DRY GOODS, MATCH FACTORY MEDIA was registered at 113 Cypress Park, Santa Cruz, by Martha Elizabeth Screaton-burton as an individual business on Feb. 27.
  • THE ORIGINAL FERRELL’S DONUT was registered at 1761 17th Ave., Santa Cruz, by Original Santa Cruz Donut, Inc as a corporation on Feb. 27.
  • THE LAVENDER HEARTH was registered at 1240 Bay St., Santa Cruz, by Rebecca Zavaleta as an individual business on Feb. 27.
  • PAWS N PURRS PETS was registered at 780 Pinecrest Dr., Boulder Creek, by Saira Mariko Kennedy as an individual business on Feb. 27.
  • ESMERALDA’S CLEANING SERVICES was registered at 501 S Green Valley Rd., Spc 57, Watsonville, by Esmeralda Avalos Lopez as an individual business on Feb. 27.
  • LAGSHEDDER was registered at 276 Mount Hermon Rd., #349, Scotts Valley, by Charles Shawn Prevost as an individual business on Feb. 27.
  • FACTS AND FURIOUS was registered at 255 Eureka Canyon Rd., Corralitos, by Jason Jean-jacque Boudreault as a general partnership on Feb. 27.
  • ESPANONOS was registered at 12300 Lompico Rd., Felton, Aaron J. Clegg as a business operated by a married couple on Feb. 28.
  • MEALS ON WHEELS FOR SANTA CRUZ COUNTY was registered at 519 Main St., Watsonville, Community Bridges as a corporation on Feb. 28.
  • EMILIE AND THE FRENCHIES was registered at 7564 Soquel Dr., Aptos, by Emilie And The Cool Kids, LLC as a limited liability company on Feb. 28.

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