Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

Here is what’s new in local business recently.

New businesses

  • RESEARCH-BASED ACUPUNCTURE was registered at 4301 Scotts Valley Dr. #2, Scotts Valley CA 95066 by Professional Corporation Research-based Acupuncture as a corporation on March 30.
     
  • EASYMOVE was registered at 1911 Kisley St. Apt 1, Santa Cruz CA 95062 by Yhon Sebastian Prieto Palomino as an individual business on March 30.
     
  • HIGH NOTE GOODS was registered at 3014 Atherton Drive, Aptos CA 95003 by Martha Kehoe as an individual business on March 30.
     
  • GONE BY TUESDAY was registered at 101 Cooper St., Santa Cruz CA 95060 by Atlas Mae Ventures LLC as a Limited Liability Company on March 30.
     
  • COIN DROP ARCADE was registered at 16 Crescent Dr., Scotts Valley CA 95066 by Kacey Lewis as an individual business on March 30.
     
  • ALYSSA BONDI THERAPY was registered at 1099 38th Ave., Spc. 41, Santa Cruz CA 95062 by Alyssa Bondi as an individual business on March 30.
     
  • CRDN of South Bay and Central Coast was registered at 1896 Main Street, Watsonville CA 95076 by Shalom Cleaner, Inc. as a corporation on April 1.
     
  • EVA HOLT CONSULTING GROUP LLC was registered at 3611 Portola Ave., Santa Cruz CA 95062 by Eva Holt Consulting Group LLC as a Limited Liability Company on April 1.
     
  • ADRENALINE SURFBOARDS was registered at 829 Monterey Ave., Capitola CA 95010 by Andrew Hayden Carroll as an individual business on April 1.
     
  • BIG BASIN ROAD ASSOCIATION was registered at 28800 Big Basin Way, Boulder Creek CA 95006 by Kristel Krepelka on April 1.
     
  • SANCTUARY OF THE HEART was registered at 6974 Empire Grade, Santa Cruz CA 95060 by Lisa Mayi Goodenough as an individual business on April 1.
     
  • SEPTIC GURUS was registered at 719 Navarra Dr, Scotts Valley CA 95066 by Hudson Brothers Inc. as a corporation on April 1.
     
  • THE TRUST ADVISORY was registered at 5435 Scotts Valley Drive, Ste F, Scotts Valley CA 95066 by Streamline Real Estate Inc. as a corporation on April 2.
     
  • HR STRATEGIES was registered at 430 Semple Avenue, Aptos CA 95003 by Brenda A. Rogers as an individual business on April 2.
     
  • THE BEAUTY BAR was registered at 500 Soquel Ave. Suite B, Santa Cruz CA 95062 by Melanie Teresa Meyer as a general partnership on April 2.
     
  • WAREP was registered at 132 Dufour Street, Santa Cruz CA 95060 by Hall Conservation Solutions LLC as a Limited Liability Company on April 3.
     
  • CTR BICYCLE REPAIR was registered at 31 Patrick Road, Santa Cruz CA 95060 by Ctr Bicycle Repair Shop LLC as a Limited Liability Company on April 6.
     
  • PRO-RISK SAFETY SERVICES was registered at 531 Rodriguez St. Unit B, Watsonville CA 95076 by Abrahan Pichardo as an individual business on April 6.
     
  • EQUINE MIND BODY SOUL BALANCE was registered at 2065 Cox Rd, Aptos CA 95003 by Laurie Beth Delalla as an individual business on April 6.
     
  • WESTLAKE EQUIPMENT SALES was registered at 6060 Graham Hill Rd, Suite B, Felton CA 95018 by Westlake Engineering And Design as a corporation on April 6.
     
  • LOSHKAJIAN & ASSOCIATES was registered at 403 Village Circle, Santa Cruz CA 95060 by Nancy Vartouhi Loshkajian as an individual business on April 7.
     
  • SC CLEANING WAVE was registered at 930 Rosedale Ave., Spc. 35, Capitola CA 95010 by Gabriela Rodriguez Rojas as a co-partnership on April 7.
     
  • DLOTT CONSULTING, DLOTT PROPERTIES was registered at 320 Poplar Ave., Santa Cruz CA 95062 by Franklin Kyle Doltt as an individual business on April 7.
     
  • FINTASTIC FISH was registered at 224 Mount Hermon Road, Ste C, Scotts Valley CA 95066 by Macgregor Aquatics LLC as a Limited Liability Company on April 8.
     
  • FERNANDO’S MUFFLER SHOP was registered at 1381 Freedom Blvd., Watsonville CA 95076 by Laura Elena Saenz Alvarado as a business operated by a married couple on April 8.
     
  • STONECREST LANDSCAPING was registered at 1005 Eagle Rd., Scotts Valley CA 95066 by Christian David Carney as an individual business on April 9.
     
  • OMNIRA MEDIA LLC was registered at 144 Alta Verdi, Aptos CA 95003 by Santa Cruz Surf Shop, Inc. as a co-partnership on April 9.
     
  • JIMENEZ ROOFING was registered at 107 Marchant St. Apt. 5, Watsonville CA 95076 by Omar Jimenez-guzman as an individual business on April 10.
     
  • LITTLE CHAMPS SPORTS ACADEMY was registered at 684 Amesti Road, Watsonville CA 95076 by Janet Marie Holyoak as an individual business on April 10.
     
  • ELEMENTAL OCCUPATIONAL THERAPY was registered at 400 Tola Ranch Road, Soquel CA 95073 by Robert J Pasquale as an individual business on April 10.