Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

Here is what’s new in local business recently.

New businesses

  • THE LAB NUEVA ERA INC. was registered at 45 Aviation Way Ste 4a, Watsonville CA 95076 by The Lab Nueva Era Inc. as a corporation on December 15.
  • ESMESFLAWLESSFINGERS was registered at 4652 Scotts Valley Dr, Scotts Valley CA 95066 by E Nail Lounge LLC as a Limited Liability Company on December 15.
  • GEYER LEGACY COLLECTIVE was registered at 6275 Hwy 9, Felton CA 95018 by Stephen Geyer as an individual business on December 15.
  • FREEDOM LIGHTS AND SIRENS was registered at 175 Marigold Avenue, Freedom CA 95019 by Giovanni Malechi Garcia as an individual business on December 15.
  • MADE IN FREEDOM was registered at 175 Marigold Avenue, Freedom CA 95019 by Stacy Ellen Silvey-diaz as an individual business on December 15.
  • VITA STUDIOS was registered at 103 San Tomas Way, Watsonville CA 95076 by Giancarlo Mendo as an individual business on December 15.
  • PACIFIC HEIRLOOM INTERIORS was registered at 907 Mission Street, Santa Cruz CA 95060 by Stephanie Elizabeth Mccormick as an individual business on December 16.
  • M&T Medical Transport was registered at 408 Bonita Drive, Aptos CA 95003 by M&t Medical Transport Of California, LLC as a Limited Liability Company on December 16.
  • STERLING SALON was registered at 6990 Soquel Drive, Aptos CA 95003 by Melissa Offutt as an individual business on December 18.
  • BEACH CLIFF FARM was registered at 21 Lily Way`, La Selva Beach CA 95076 by Marjorie Janine Alves as an individual business on December 19.
  • FINE EDGE PAINTING was registered at 925 Brookside Way, Felton CA 95018 by Daniel Guzman as an individual business on December 19.
  • MaMa Vespa Crochet was registered at 560 30th Avenue #31, Santa Cruz CA 95062 by Michele Marie Valentine Sousa Pennuto as an individual business on December 22.
  • CAICA TRUCKING was registered at 416 E Lake Ave., Watsonville CA 95076 by Arturo Barajas as an individual business on December 22.
  • Skeleton Key Salon was registered at 20 Camp Evers Lane, Scotts Valley CA 95066 by Hilary Christena Allman as an individual business on December 22
  • MPC DESIGN was registered at 31 South Circle Drive, Santa Cruz CA 95060 by Andrew Ngoc Vu as an individual business on December 22.
  • JESSTHETICS was registered at 9019 Soquel Dr, Aptos CA 95003 by Jessica Laurie O’neill as an individual business on December 23.
  • FAWN PIZZA was registered at 783 Rio Del Mar Blvd. #45, Aptos CA 95003 by Tribe Called Mes LLC as a Limited Liability Company on December 23.
  • CORAZON DE LEON was registered at 9217 Highway 9, Ben Lomond CA 95005 by Rocha & Thomas, LLC as a Limited Liability Company on December 23.
  • BOROBOROBLOOM was registered at 135 Mason Street, Santa Cruz CA 95060 by Aya Nakashima Templeman as an individual business on December 23.
  • O’REILLY AUTO PARTS # 6999 was registered at 122 Rancho Del Mar #122, Aptos CA 95003 by O’reilly Auto Enterprises, LLC as a Limited Liability Company on December 23.
  • RSMD MOBILE AESTHETICS was registered at 830 Bay Ave., Suite A, Capitola CA 95010 by A Medical Corporation Dr. Rebecca Small as a corporation on December 23.
  • SCOTTS VALLEY MASSAGE was registered at 16a Victor Square, Scotts Valley CA 95066 by Weiwei Guan as an individual business on December 23.
  • RESTING BOOCH FACE was registered at 140 5th Avenue, Santa Cruz CA 95062 by Yellow 27 LLC as a Limited Liability Company on December 23.
  • SAINT KAY MEDIA LLC was registered at 190 Bowen Avenue, Aptos CA 95003 by Saint Kay Media LLC as a Limited Liability Company on December 26.
  • ENHANCED BY DREAA was registered at 444 Airport Blvd. Ste 101, Watsonville CA 95076 by Andrea Rocha-rocha as an individual business on December 26.
  • SUENO BOOKS was registered at 724 Hill Ave., Watsonville CA 95076 by Sarah Diaz-bastin as an individual business on December 26.