Santa Cruz County business filings: Week of Sept. 29

Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

Here is what’s new in local business recently.

New businesses

GROUND TRUTH TECH was registered at 19100 Big Basin Way, Boulder Creek, by Stacy C. Hagge-Bennett as an individual business on Sept. 14.
MODERN BY NATURE was registered at 1609 Escalona Dr., Santa Cruz, by Nicole Van Vleck as an individual business on Sept. 14.
NORMAS HOUSECLEANING was registered at 95 Pennsylvania Dr., #43, Watsonville, by Normas Housecleaning LLC as a limited liability company on Sept. 15.
THE ADU ATTORNEY was registered at 413 Lake Ave., Suite 104, Santa Cruz, by Jessica Sommer Grigsby as an individual business on Sept. 16.
CAS CONSTRUCTION was registered at 471 Jolon Dr., Watsonville, by Luis Castaneda as an individual business on Sept. 17.
COLOR MY WORLD STYLING was registered at 312 Brewington Ave., Watsonville, by Ines Cecilia Odegaard as an individual business on Sept. 17.
SANTA CRUZ OCC MED was registered at 616 Frederick St., Santa Cruz, by Danette L. Sutton as an individual business on Sept. 17.
WINTERVINE GARDEN & GROUNDS was registered at 1031 Cayuga St., Apt. B, Santa Cruz, by Wintervine Garden & Grounds LLC as a limited liability company on Sept. 17.
Aaliyah’s Catering was registered at 24 Ford St., Apt. G, Watsonville, by Laura Terriquez Gonzalez as an individual business on Sept. 18.
AR HAULING JUNK REMOVAL was registered at 180 Marigold Ave., Freedom, by Ramiro Sosa Avalos as an individual business on Sept. 18.
SURVIVORS CYCLE SALVAGE was registered at 1345 Brommer St., Santa Cruz, by Isaac Santos as an individual business on Sept. 18.
SANTA CRUZ CYCLE SALVAGE was registered at 1345 Brommer St., Santa Cruz, by Isaac Santos as an individual business on Sept. 18.
H&A BOOKKEEPING SERVICES was registered at 61 Conference Dr., Felton, by Alexander R. Faulk as an individual business on Sept. 18.
JOHNNY MARTINI PRIVATE CHEF was registered at 220 Miller Ct., Santa Cruz, by John Paul Martinez Jr. as an individual business on Sept. 18.
WHOLEHEARTED EARLY LEARNING SOLUTIONS was registered at 1020 West Cliff Drive, Santa Cruz, by Diana Stephens as an individual business on Sept. 18.
TIDE AND TIMBER HANDYMAN SERVICES was registered at 1020 West Cliff Dr., Santa Cruz, by David C. Stephens as an individual business on Sept. 18.
JAY HOWE MASONRY was registered at 144 Bradley Dr., Santa Cruz, by Linda Howe as an individual business on Sept. 18.
COOPER & COOPER ASSOC. was registered at 19 Mountain View Rd., Corralitos, by Fred Lewis Cooper as an individual business on Sept. 18.
SABORCITO APARICIO was registered at 1975 Chanticleer Ave., Santa Cruz, by Kay Guadalupe Aparicio Hernandez as an individual business on Sept. 18.
LUNA SHEET METAL was registered at 612 Calle Cuesta, Watsonville, by Luis Gonzalez-Carrillo as an individual business on Sept. 18.
L & L MAINTENANCE was registered at 1343 Orchard Dr., Santa Cruz, by Craig Bray Lawrie as an individual business on Sept. 21.
SUPERCOMMUNICATORS was registered at 142 Phelan Court, Santa Cruz, by Duhiggalter Corp as a corporation on Sept. 21.
PACIFIC SKIN CARE was registered at 2628 Soquel Dr., Santa Cruz, by Elijah Kai Crowell as a business operated by a married couple on Sept. 21.
PIVOT CRISIS INTERVENTION was registered at 1824 Soquel Ave., Suite A, Santa Cruz, by Intelvio, LLC, as a limited liability company on Sept. 21.
TNT REGISTRATION SERVICES was registered at 2636 S. Rodeo Gulch Rd., Unit C, Soquel, by Richard B. Oliveira as an individual business on Sept. 22.
AUTO SPA was registered at 720 Capitola Ave., #c, Capitola, by Juan Manuel Monjaraz as an individual business on Sept. 22.
SANTA CRUZ SALSA BACHATA KIZOMBA, SANTA CRUZ SBK, SC SBK was registered at 2431 Richmond Dr., Apt. 4, Santa Cruz, by Miaheyyun Morningflower as a business operated by a married couple on Sept. 23.
FREQLIFE BAITS was registered at 530 Cathedral Dr., Aptos, by Brendan Smith as an individual business on Sept. 23.
NIGHTOWL MAINTENANCE was registered at 320 East Lake Ave., Watsonville, by Miguel Alejandro Cerda as an individual business on Sept. 24.
CALIBRATE CONSULTING, REENTER FLOW FITNESS was registered at 337 7th Ave., Santa Cruz, by Julia Katrin Ryan as an individual business on Sept. 24.
CENTRAL COAST CIRQUE FEST was registered at 1855 41st Ave., Suite G9, Capitola, by 6lackeys, LLC, as a limited liability company on Sept. 24.
CENTRAL COAST AERIAL FEST was registered at 1855 41st Avenue, Suite G9, Capitola, by 6lackeys, LLC, as a limited liability company on Sept. 24.
THE WASH & DRY PLACE was registered at 222 Mount Hermon Rd., #b, Scotts Valley, by Sweet Rockie Properties LLC as a limited liability company on Sept. 25.
BLUE SKY BUILDING SERVICES was registered at 601 Tuttle Ave., #6, Watsonville, by Martin Dennis Carroll as an individual business on Sept. 25.