Proponents view the measure as an opportunity to use Santa Cruz County’s large tourism revenue stream to fund essential services vital to the community’s well being, but some in the hospitality industry see the industry split as unfair.
Election 2022: Santa Cruz County ballot measures explained
Posted inPolitics & Policy
Measure E: Santa Cruz City District Elections explained
Some see the potential change as a means for leadership that represents the whole community in a four-year mayor; others are too worried about the implications of the chosen redistricting maps to approve of the measure.
Posted inPolitics & Policy
Measure C: County Disposable Cup Tax explained
As Santa Cruz County follows the cities of Santa Cruz and Watsonville in levying a new single-use cup charge, voters get to decide how to divvy up the estimated $700,000 in new revenue.
Posted inPolitics & Policy
Measure F: Santa Cruz City Sales and Use Tax explained
Proponents view Measure F on the June 7 ballot as a means of addressing some of Santa Cruz’s most pressing matters. Others, however, do not trust the city council to allocate the additional funds appropriately.