The entrepreneur behind Friend in Cheeses Jam Co. and Terroir in a Jar went looking for more space and ended up leasing a whole building she’s turning into a multi-purpose space. SHEF, a vintage cookware and houseware store, is the first business to open its doors at the Main Street location.
Food & Drink
LILY BELLI: Eaters Digest on Restaurant Week, a Humble Sea Felton update and Taylor’s Hot Dog Stand
Your weekly guide to news and events in the Santa Cruz County food and drink world, featuring news, including Restaurant Week, a cookbook library, and a documentary about India Joze.
The Joe behind Joze: New ‘Foodie’ doc pays tribute to a Santa Cruz culinary legend
“Foodie for the People,” showing the next two Wednesdays at the Del Mar, is a portrait of Jozseph Schultz and the community he helped create in Santa Cruz both inside his India Joze restaurant and among those less fortunate.
Born from the pandemic, pop-up shops thrive on East Cliff Drive
Two pop-up places, Coffee Conspiracy and S.C. Bread Boy, provide their food and drink to customers along East Cliff Drive. The owners of both decided to strike out on their own after getting laid off from jobs in the service industry amid the COVID-19 pandemic.
LILY BELLI: Eaters Digest checks in on Bread Boy’s return, 11th Hour’s expansion and Pana’s chowable arepas
Your weekly guide to news and events in the Santa Cruz County food and drink world, featuring news and reviews about S.C. Bread Boy, 11th Hour Coffee, Soif, Pana Food Truck and the Kitchen at Santa Adarius Santa Cruz Portal.
The Westside speakeasy with sazón: Empanadas are the canvas for ‘Latin America in a pocket dough’
After dipping his toes in the local food scene at Home in Soquel, Argentine chef Diego Felix has put down roots in Santa Cruz, selling empanadas and, soon, tapas out of the delivery door for Kelly’s French Bakery in the Swift Street Courtyard.
‘Overjoyed at this fruit’: A year after being devastated by heat, smoke, this harvest has winemakers smiling
Compared to the 2020 harvest, one vintner calls this year’s harvest “a blessing.” “It’s black and white. With the smoke last year, it was pretty much a 100% loss for most clients. The fact that there’s no smoke this year makes it 100% better. Last year, some clients actually paid me to not pick.”
LILY BELLI: Welcome to the debut of Eaters Digest, your guide to local food and drink
Dining news from Oct. 8 through the following week. Your morning guide to news and events in the Santa Cruz County food and drink world. Featuring news and reviews from Bad Animal, Discretion Brewing and Full Steam Dumpling.
With cannabis edibles everywhere, dogs are getting stoned on neighborhood walks
Reports are increasing of dogs getting stoned on walks through their neighborhoods, possibly by ingesting discarded or dropped cannabis edibles. “Avoidance is the only prevention,” one UC Davis veterinary professor said. “Dogs get into many things outside and inside the house.”
COVID-19 took the joy out of social pot-smoking. Then I found a way to bring it back
Cannabis consumption is inherently social. Then came the pandemic. “Consuming cannabis in a social setting is not so very different than all the things we do in a social setting,” one professor said. “There is an inherent risk of everything.” That said, there are ways to make it safer.

