Posted inPolitics & Policy

Soda industry has spent more than $1.2 million to defeat Santa Cruz sugary drink tax

A campaign funded by some of the country’s biggest soft drink companies to defeat Measure Z, a proposed sugary drink tax in the City of Santa Cruz, has spent more than $1.2 million so far, according to campaign finance reports filed this week. With less than two weeks before the Nov. 5 election, supporters of the measure had reported spending only $43,000.

Posted inPolitics & Policy

Neighbors fight ‘tiny village’ as Watsonville struggles to help homeless

Neighbors are fighting a 34-unit “tiny village” shelter for the homeless proposed for land at Westview Presbyterian Church in Watsonville, saying they already fear “homeless-related crime” in the area. The church’s pastor believes the shelter will keep people off the streets and eliminate some of the impacts from the homeless that residents are concerned about.

Posted inPolitics & Policy

In Watsonville, Tamara Vides takes reins of a city government she’s spent a career supporting

The Watsonville City Council voted 4-1 in August to elevate Tamara Vides from interim to permanent city manager. Her appointment marks the first time a woman has held the position. Vides has worked for the City of Watsonville for more than 25 years in various positions, including assistant city manager and budget analyst for the parks department.

Posted inPolitics & Policy

Neighbor appeals approval of ‘tiny village’ housing for Watsonville homeless

A Watsonville neighbor’s appeal is asking the city to rescind approval of the zoning application for a “tiny village” project that would provide housing for the homeless on land at Westview Presbyterian Church. City officials approved the application by Santa Cruz and Monterey counties despite concerns by members of the city council, saying a state law promoting affordable housing growth supersedes local control over the project.

Posted inPolitics & Policy

‘Not a normal campaign’: Santa Cruz’s Measure Z soda tax tests the limits of grassroots vs. industry titans

Santa Cruz’s Measure Z proposes a 2-cents-per-fluid-ounce tax on sugar-sweetened beverages that could bring in an estimated $1.3 million in revenue, but it’s drawn a fierce battle between Big Soda opposition and local supporters. As the city tests the limits of California’s tax laws, broader implications could follow for other communities.

Posted inPolitics & Policy

Santa Cruz City Council rejects plan to loosen accessory dwelling rules

The Santa Cruz City Council voted against easing restrictions on accessory dwelling units Tuesday, fearing lax ADU rules could invite investors, increase demand and drive up prices. Some councilmembers argued that the changes were needed to provide more flexibility amid a housing affordability crisis, while others demanded more data on the potential impacts before proceeding.

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