In a letter to the editor, a Live Oak resident outlines why her personal experience with Santa Cruz’s housing market has her urging a vote against Measure M.
Measure M 2024
Lookout’s news and Community Voices opinion coverage of 2024 Measure M, a ballot initiative on building heights and affordable housing requirements in the city of Santa Cruz.
Letter to the editor: No on M is vital
In a letter to the editor, a Santa Cruz renter urges a no vote on ballot initiative Measure M.
A Lookout View: No on Measure M — we don’t want new barriers to much-needed housing
Measure M has clearly hit a nerve in our community and has become the most contentious initiative on the March 5 ballot. While we applaud efforts to bring more transparency to the often-confusing process of approving affordable units – and believe Santa Cruz owes its voters that – we believe M would likely just further slow the construction of badly needed housing in one of the least affordable markets in the country.
Candidates filed their final pre-election campaign finance disclosures of 2024. This is what they show.
A look at the financial disclosures from candidates for Santa Cruz County supervisor and Santa Cruz City Council and for proponents and opponents of Santa Cruz ballot initiative Measure M.
Letter to the editor: Measure M is needed to keep the ‘Amen Chorus’ in check
Some of the op-eds in Lookout have been deceitful in their opposition to Measure M. One author complains about this measure being penned by the usual suspects and in secret. We’ve heard this before. Let me clearly define the kind of person behind this measure. He is a fellow Veterans For Peace member, and his post-traumatic […]
Letter to the editor: Measure M would hamstring democracy
In our representative democracy, we elect leaders who we believe will broadly support our wishes and values, and then let those elected representatives make the multitude of individual choices on our behalf. Approving projects, changing zoning and making updates to the City of Santa Cruz’s general plan can only work effectively when done through regular […]
Hear from both sides of Santa Cruz’s Measure M in their own words
Editor’s note: Ahead of the March 5 primary election, Lookout editors wanted to give you a chance to hear directly from both sides of ballot initiative Measure M facing voters in the city of Santa Cruz. We gave them 500 words to answer. We hope their answers will provide one more outlet of information as […]
Yes on Measure M: Give the people a direct voice in Santa Cruz’s future
Measure M will bolster democracy by requiring a majority vote before the city’s general plan or zoning ordinance can be amended to allow buildings above existing height limits – limits that are already quite high, at five to eight stories in most of downtown and south of Laurel Street.
No on Measure M: Let’s not make it harder to build affordable housing
Santa Cruz – like all cities in California – is required to plan for thousands of units of housing: If we make it harder to go higher and denser downtown, builders will look to other areas – closer to other neighborhoods – to put multistory apartments.
Letter to the editor: UCSC students need housing; vote no on M
In a letter to the editor, a UC Santa Cruz associate professor urges a no vote on ballot initiative Measure M.

