Posted inPolitics & Policy

‘Not a normal campaign’: Santa Cruz’s Measure Z soda tax tests the limits of grassroots vs. industry titans

Santa Cruz’s Measure Z proposes a 2-cents-per-fluid-ounce tax on sugar-sweetened beverages that could bring in an estimated $1.3 million in revenue, but it’s drawn a fierce battle between Big Soda opposition and local supporters. As the city tests the limits of California’s tax laws, broader implications could follow for other communities.

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