Santa Cruz County butchers, pizzerias and breweries are bracing for a busy Sunday as fans stock up for home watch parties for Super Bowl LX in Santa Clara. From thousands of pounds of handmade sausage to a flurry of last-minute pizza orders, local food makers say football and sunny weather are a reliable recipe for a sales surge.
Super Bowl LX
Coverage of the impact of Super Bowl LX, in nearby Santa Clara, on Santa Cruz County.
Posted inBusiness & Technology
Watsonville airport braces for crowds flying in for Super Bowl weekend
Watsonville Municipal Airport is welcoming tourists from all over the country as they arrive in the region to watch Super Bowl LX this weekend. Watsonville is one of 16 regional airports selected by the FAA to help support the increase in air travel for the big game at Levi’s Stadium in Santa Clara.
Posted inRecreation & Sports
Santa Cruz County Parks hosts punt, pass and kick events before Super Bowl LX
Parks in Watsonville, Live Oak and Ben Lomond will host free, all-ages “punt, pass and kick” events ahead of Super Bowl LX, set for Feb. 8 at Levi’s Stadium in Santa Clara.
Posted inArts & Entertainment
Beyond the Super Bowl and the semiquincentennial: Your big sneak peek at 2026 entertainment events to come
You made it through a harrowing 2025 and a half-decade of challenge. Now, put aside your fears of catastrophic climate change, the collapse of American democracy, and AI data centers stretching from sea to shining sea — for just a moment — and plan some fun in the year ahead.
Posted inBusiness & Technology
This week in Santa Cruz County business: Business owners’ input sought ahead of 2026 sporting events; Seabright Social files for bankruptcy
In her weekly survey of local business, Jessica M. Pasko notes Santa Cruz County’s efforts to attract some of the visitors headed to nearby Santa Clara for next year’s Super Bowl and World Cup, bankruptcy for a business affected by the Murray Street Bridge closure and much more.