No full story of Santa Cruz’s surfing history can be written without mention of Doug Haut, the longtime surfer who became one of the industry’s most well-known and respected surfboard shapers. His influence on how surfers interact with their waves and on the many shapers who followed in his wake is incalculable.
The Shapers
The Shapers: Bruce McPherson’s retirement means the end of a remarkable career and a 160-year family legacy
Bruce McPherson is retiring after 50 years in the public spotlight in Santa Cruz County, as a newspaper editor, state representative, and county supervisor. But his retirement also means that the McPherson family legacy, dating back to the Civil War, is eclipsing as well.
The Shapers: Nane Alejandrez has been lending a hand and changing lives for 50 years
From his Santa Cruz home base at Barrios Unidos, Daniel “Nane” Alejandrez has been working for almost 50 years to make lives better for children and families, as well as people trying to make better lives for themselves after incarceration.
The Shapers: The long shadow of Gary Patton’s legacy in Santa Cruz County
With the landmark 1978 Measure J, longtime county supervisor Gary Patton might have done more than any single individual to shape how Santa Cruz County looks and feels.
The Shapers: Tim Jackson and the creation of a vibrant musical culture in Santa Cruz
There is no one individual who can be credited with establishing Santa Cruz’s reputation as a hotbed of great live shows. It evolved from a confluence of many people, businesses and organizations. But, if you were to devise a Mount Rushmore of people who have shaped and sustained the performance scene in Santa Cruz, Tim Jackson of the Kuumbwa Jazz Center is one of the first names in that conversation.
The Shapers: Bruce and Marcia McDougal’s Big Creek Pottery laid a foundation for Santa Cruz’s artistic bloom
Established in the 1960s, Big Creek Pottery in Davenport helped create an arts culture in greater Santa Cruz County by attracting countless young creatives to town, thanks to the school’s founders, Bruce and Marcia McDougal.
The Shapers: Rowland Rebele’s immeasurable imprint on Santa Cruz County
In the arts, social services, journalism, education and the fight against homelessness, the late Rowland Rebele leaves behind a legacy of community support in Santa Cruz County stunning in its breadth and commitment.
The Shapers: Ceil Cirillo’s get-it-done talents and people skills helped form much of the post-earthquake Santa Cruz we know today
In the debut of Lookout’s series The Shapers, profiles of the people who have shaped and continue to shape Santa Cruz County’s unique culture and spirit, Wallace Baine focuses on Ceil Cirillo, who not only was a driving force behind rebuilding downtown Santa Cruz but also threw her weight behind the landmark Tannery Arts Center.
Who are the ‘Shapers’ of life as we know it in Santa Cruz County?
Wallace Baine introduces a new Lookout series on highly influential and consequential people who have made an outsized impact in Santa Cruz County. Come back Sunday for the first installment of “The Shapers,” and send us your nominees.

