In this week’s Santa Cruz County business roundup, Jessica M. Pasko traces the history of Watsonville’s Sambrailo Packaging, has word of another delay for commercial crabbers and charts comings and goings in local biz.
Working in Santa Cruz
Chances are your strawberries come in one of this 100-year-old Watsonville company’s packages
A fourth generation is now helping to guide the company that began with wooden crates hand-nailed by Charles Sambrailo for Pajaro Valley apple growers in 1923.
This week in Santa Cruz County business: ‘Sense of optimism’ on tourism, movers and Shapers & mark your calendars
In her weekly roundup of news and notes from the Santa Cruz County business community, Jessica M. Pasko talks with new Visit Santa Cruz County CEO Terence Concannon about the organization’s priorities, notes a key driver of the reshaping of post-earthquake Santa Cruz and runs the numbers on local business.
This week in Santa Cruz County business: Permanent parklet transition; funding for education-to-career programs
In her weekly roundup of news and notes from the Santa Cruz County business community, Jessica M. Pasko checks in on the progress of converting pandemic-era parklets to permanent structures in Santa Cruz, state funding for education and workforce opportunities, numbers to know and more.
This week in Santa Cruz County business: Bad news for crab fleet, downtown food boom & numbers to know
In her weekly roundup of news and notes from the Santa Cruz County business community, Jessica M. Pasko talks to local fishermen about yet another delayed start to the Dungeness crab season, the latest openings and closings across the region and a $325,000 price tag for a fencing company that is up for sale.
This week in Santa Cruz County business: Paradox glow-up, New Leaf moves, latest unemployment numbers
In her weekly roundup of news and notes from the Santa Cruz County business community, Jessica M. Pasko goes inside the makeover at Ocean Street’s Hotel Paradox, updates New Leaf Market’s plans to leave downtown and more.
This week in Santa Cruz County business: Ag industry struggles, downtown visions, Michaels in Capitola
In her weekly roundup of news and notes from the Santa Cruz County business community, Jessica M. Pasko talks to agricultural commissioner David Sanford, updates downtown planning in Watsonville and Santa Cruz and checks in on local comings and goings.
This week in Santa Cruz County business: Watsonville downtown planning, Onewheel recall & small biz resources
In her weekly roundup of news and notes from the Santa Cruz County business community, Jessica M. Pasko details Watsonville’s Downtown Specific Plan ahead of a city council vote and notes a recall affecting Santa Cruz-made electric skateboards, plus milestones for local businesses, dates to save and more.
This week in Santa Cruz County business: Outdoor dining hurdles, Joby joins Air Force, Crepe Place’s loss
In her weekly roundup of news and notes from the Santa Cruz County business community, Jessica M. Pasko looks at hurdles facing restaurants wanting to keep their pandemic-era outdoor dining spaces, Joby Aviation’s Air Force connection and a loss for the Crepe Place family.
How I Got My Job: Nomadic Bear’s Chris McGilvray on building a career as a filmmaker for corporate brands
Chris McGilvray owns Santa Cruz’s Nomadic Bear Productions, a film company that creates short films as promotion for companies and causes. The path that brought him to his current role has been anything but a straight line.

