Santa Cruz County’s agricultural economy grew 2.8% in 2025, driven largely by a 27% jump in strawberry value to nearly $279 million, while other major crops saw more mixed results.
Watsonville / Pajaro
Posted inBusiness & Technology
This week in Santa Cruz County: Two more local Starbucks stores close; looking at the toll of ongoing closure of Watsonville Community Hospital’s NICU
Starbucks locations in Soquel and Watsonville are among the 250 nationwide affected by another wave of closures at the coffee giant, Jessica M. Pasko reports in her weekly look at Santa Cruz County business.
Posted inEducation
PVUSD school board candidate Curt Wilcox charged with felonies related to candidacy filing
Pajaro Valley Unified school board candidate Curt Wilcox was arrested Sept. 18 and faces felony charges related to his candidacy filing, including allegations involving his residency and voter registration.
Posted inEducation
Pajaro Valley school board Area V race: Alicia Jimenez, Curt Wilcox vie for open seat
Retired administrator Alicia Jimenez and Watsonville craftsman Curt Wilcox are competing for the open Trustee Area V seat on the Pajaro Valley Unified School District governing board. A third candidate, Jennifer Schacher, remains on the ballot despite saying she will not actively campaign.
Posted inInside Lookout
Stepping away from the desk and giving back with Second Harvest Food Bank
This past week, five members of Lookout Santa Cruz volunteered at Second Harvest Food Bank of Santa Cruz County, filling over 200 bags of groceries for local families. The experience provided the opportunity to engage with the work and community members which Lookout Santa Cruz tells stories about every day, and served as a reminder that giving back doesn’t need to be complicated. Simply asking “How can I help?” can go a long way in helping local families, and even inspire others to do the same.
Posted inHealth & Wellness
Watsonville Community Hospital NICU remains closed, adding anxiety for expecting families
Watsonville Community Hospital’s neonatal intensive care unit has been closed since mid-July because of staffing shortages, with no reopening date set. Local maternal health advocates say the closure is adding anxiety for expecting families.
Posted inHealth & Wellness
La unidad de cuidados intensivos neonatales Watsonville Community Hospital sigue cerrada, aumentando la ansiedad entre las familias que esperan un bebé
La unidad de cuidados intensivos neonatales (UCIN) del Watsonville Community Hospital permanece cerrada desde mediados de julio debido a la falta de personal, y aún no se ha establecido una fecha para su reapertura. Defensores locales de la salud materna afirman que el cierre está aumentando la ansiedad entre las familias que esperan un bebé.
Posted inArts & Entertainment
How maestro Daniel Stewart is shaping Santa Cruz Symphony’s 69th season
Santa Cruz Symphony Music Director Daniel Stewart is bringing together Dvořák and Nina Simone, Stravinsky and BTS, Rachmaninoff and virtual reality pioneer Jaron Lanier for the orchestra’s 69th season, “Music Unites Us.” Jana Marcus sat down with Stewart to find out how those unlikely musical pairings come together.
Posted inPolitics & Policy
Santa Cruz County elections 2026: Which city candidates are raising the most campaign cash?
Thursday was the deadline for candidates running for local office to file their first campaign finance disclosures ahead of the Nov. 3 general election. Here’s what the numbers say.
Posted inArts & Entertainment
Santa Cruz County Fair saw increase in attendance after lowering admission prices
Santa Cruz County Fair officials say attendance at this year’s event increased by 11%.
