Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area. Here is what’s new in local business recently. New businesses
Watsonville / Pajaro
Posted inLatest News
Hurricane Fausto pushing dangerous conditions this weekend to Pacific Coast, including rip currents and sneaker waves
A beach hazards statement will be in effect from Saturday morning through Tuesday afternoon for beaches along the Pacific Coast, including Santa Cruz County, warning that Hurricane Fausto could generate dangerous ocean conditions that could sweep people off their feet and pull them into the water.
Posted inFood & Drink
Matt Horn, Tyler Florence headline new barbecue festival in Moss Landing
The inaugural Black Smoke Invitational will bring celebrity chefs, pitmasters and live-fire cooking to Moss Landing on Sunday, pairing a barbecue competition with cooking demonstrations, unlimited tastings and live music. Organized by House of Black Smoke, the festival aims to showcase California’s evolving barbecue scene while raising money for a nonprofit that supports hospitality workers.
Posted inEvents
Best of Santa Cruz County entertainment, arts & food events this weekend, July 23-26
With the weekend nearly here, check out things to do around Santa Cruz County with a recommendation from Lily Belli and a specially curated list from Lookout’s BOLO events calendar.
Posted inHousing & Development
The unwanted top spot: Santa Cruz County remains most expensive rental market
Santa Cruz County is in first place — but not in a good way. It has once again been named the country’s most expensive rental market, marking four years in a row that it has claimed the top spot.
Posted inLatest News
Beyond free access: UC Santa Cruz study exposes the hidden barriers to California’s beaches
A new UC Santa Cruz study reveals that despite California’s strong access laws, historical discrimination, wealth disparities and systemic barriers still make the state’s coastlines overwhelmingly white and affluent.
Posted inBusiness & Technology
Driscoll’s faces growing legal storm over pesticide safety, ‘forever chemicals’ and social media claims
Berry giant Driscoll’s is facing multiple legal challenges, including consumer lawsuits alleging “forever chemicals” and pesticide cover-ups, while simultaneously suing a mobile app startup for spreading false claims. The Watsonville-based company denies the allegations of misconduct, affirming its commitment to food safety and regulatory standards.
Posted inFood & Drink
The root of the crisis: Martinelli’s contract cuts are just the latest blow to California apple farmers
Long before Martinelli’s canceled contracts with some local growers this year, the Pajaro Valley’s apple industry had been in steady decline, squeezed by competition from Washington state, shifting consumer preferences and the lure of more profitable crops. Now, as orchards are ripped out across the region, farmers and industry leaders are searching for new ways to preserve one of Santa Cruz County’s oldest agricultural traditions.
Posted inLatest News
Carmageddon: Bike Santa Cruz County annual survey shows traffic stress, poor connections, youth safety among top concerns
Bike Santa Cruz County released its second annual survey report, showing that unsafe traffic, poorly connected routes and concern for youth safety are among the biggest worries for local cyclists.
Posted inEducation
Pajaro Valley Unified school board renews school resource officer contracts
Pajaro Valley Unified School District renewed contracts this week with local law enforcement agencies to provide on-campus officers at Aptos High, Watsonville High and Pajaro Valley High.
