Santa Cruz County business filings: Week of Jan. 13

In Santa Cruz County, anyone conducting business for profit under a fictitious business name—one that doesn’t include the owner’s surname or clearly reflect the nature of the business—must file a Fictitious Business Name statement with the county clerk within 40 days of starting operations. This is a legal requirement designed to inform the public about who is behind a business.

The list below rounds up recent business name filings. Read on to discover the latest local businesses coming to Santa Cruz County.

• MOTHER ANTIQUES was registered at 2434 Harper St., Santa Cruz, by Oh Martha LLC as a limited liability company on Oct. 7.
• HOMELUX was registered at 108 Atkinson Ln., Watsonville, by Lomeli Ivan as an individual business on Oct. 7.
• HAT HERO’S was registered at 12085 Alba Rd., Ben Lomond, by Amber Camille Young as an individual business on Oct. 8.
• DEL SOL INSURANCE & SERVICES was registered at 405 Union St., Watsonville, by Elsa Marie Nunez as an individual business on Oct. 8.
• CHIP VANTAGE was registered at 121 Lauren Circle, Scotts Valley, by Horizon Advisors LLC as a limited liability company on Oct. 9.
• CAMPUS STYLING was registered at 7562 Soquel Dr., Aptos, by Sandra Burke as an individual business on Oct. 9.
• NAILS LIKE A G was registered at 3960 Glen Haven Rd., Soquel, by Macias Gabriela as an individual business on Oct. 9.
• HELLOLEXO, HELLOLEXO DESIGNS was registered at 1855 Calypso Dr., Aptos, by Alexia Nora Eestrada as an individual business on Oct. 10.
• SCREEN GUYS OF MONTEREY BAY was registered at 40 Prendergast Ln., Corralitos, by David Canavan as an individual business on Oct. 10.
• LAVISH AUTO SPA was registered at 135 Rogers Ave., Watsonville, by Elite Group Investments INC as a corporation on Oct. 10.
• R & J CLEANING was registered at 1961 Main St. #234, Watsonville, by Thomas Robert Amador as an individual business on Oct. 11.