Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

Here is what’s new in local business recently.

New businesses

  • PET COUTURE, PET FOR YOU, PET YOU LOVE, WHITE SNOW DREAM GIRL was registered at 856 Nobel Dr., Santa Cruz, by Natalie Gaughan as an individual business on March 24.
     
  • CAULDRON CREATIONS, THE CAULDRON CREATIONS was registered at 105 East Rd., Boulder Creek, by Cauldron Creations LLC as an individual business on March 24.
     
  • NATURAL BRIDGES THERAPY was registered at 867 Hillcrest Dr., Felton, by Natural Bridges Marriage And Family Therapy Inc. as a corporation on March 24.
     
  • RR REAL ESTATE GROUP LLC was registered at 1170 Sunbird Dr., Watsonville, by Rr Real Estate Group LLC as a limited liability company on March 24.
     
  • GRAHAM HILL DESIGN was registered at 18 Rincon Court, Santa Cruz, by Graham Hill Design LLC as a limited liability company on March 24.
     
  • VISION INTO ACTION was registered at 119a Franklin St., Santa Cruz, by Antonina Ruth Beyea as an individual business on March 24.
     
  • VENDING VENTURES was registered at 1707 Seascape Blvd., Aptos, by Timothy Jack Wilkins as an individual business on March 25.
     
  • ALCATRAZ BEAUTY SALON was registered at 347 Rodriguez St #s1, Watsonville, by Maria Anita Gabriel Froylan as an individual business on March 25.
     
  • SCOTTY’S OUTDOOR SERVICES was registered at 220 Mar Vista Dr. #40, Aptos, by Eric Scott Farber as an individual business on March 25.
     
  • VALLEY INN was registered at 970 Main St., Watsonville, by Manju Hospitality as a corporation on March 25.
     
  • WOLF & ASSOCIATES was registered at 7960 B Soquel Dr. 373, Aptos, by Kate Wolf as an individual business on March 26.
     
  • Cardona Law Firm, PC, The Cadona Law Firm, PC was registered at 101 Cooper St., Santa Cruz, by Pc The Cardona Law Firm as a corporation on March 26.
     
  • BREWTOPIA was registered at 115 San Jose Ave, Ste H&j, Capitola, by Left Coast Sausage Worx, LLC as a limited liability company on March 26.
     
  • BOTTLE & BOX ETCHING was registered at 34 Janis Way, Unit B, Scotts Valley, by Age Quod Agis, LLC as a limited liability company on March 26.
     
  • RAPID TECH INDUSTRIES was registered at 200 Carol Way, Aptos, by Deryck Reed as an individual business on March 26.
     
  • BARRAZA & ASSOCIATES, PREFERENCE ANALYTICS, REFRESH LANDSCAPE DESIGNS, SISSY’S ARTISANAL BROWN BUTTER & CLASSIC PIE COMPANY, SISSY’S PIES, TENNIS HIGH, WISDOM OF 1000 MINDS was registered at 3885 Aldo Ct., Soquel, by Alvaro R. Barraza as a business operated by a married couple on March 27.
     
  • HOME BY THE SEA, HOME BY THE SEA CALIFORNIA, HOME BY THE SEA SANTA CRUZ, HOME BY THE SEA SANTA CRUZ CALIFORNIA was registered at 623 Swift St., Santa Cruz, by Pacific Wave Surf Shop, Inc. as a corporation on March 27.
     
  • DOGGIE STYLE was registered at 170 Hubbard Gulch Rd., Ben Lomond, by Tatiana Vladimirovna W as an individual business on March 28.
     
  • LUXE VIBE MGMT was registered at 201 Vista Dr., La Selva Beach, by Jd Morgan Consulting LLC as a limited liability company on March 28.
     
  • DIRTY BIRDY was registered at 101 Sawyer Ct., Scotts Valley, by Dirty Birdy LLC as a limited liability company on March 28.
     
  • LET IT GROW LANDSCAPE was registered at 595 Redwood Dr., Santa Cruz, by Alexander Nakagawa as an individual business on March 28.
     
  • MORENO LIVESTOCK was registered at 959 Riverside Rd., Watsonville, by Mario Issac Moreno Uribe as an individual business on March 28.

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